Promonews - 22nd Mar 2019

Christopher Rogers directs a dreamy, sun-drenched visual for up and coming London rapper Lord Apex.

The video follows an armoured Apex haunted by the presence of a fallen comrade. Moving gracefully to the stoner-hip hop of Snoop SNL, Apex finally sheds his restricting armour, and dons the sweatshirt bearing the logo of his laid-back West London crew; Elevation Meditation. It's a symbolic statement that this musical movement is here to stay.

PRO Credits


DirectorChristopher Rogers
Production CompanyCinetherapy
Director of PhotographyKia Fern Little
EditorChristopher Rogers
ColouristDaniel Garden
Grading companyGarden Goes Forth
LabelBad Taste
Other creditsCamera Operator - Oliver Robbins

Promonews - 22nd Mar 2019

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