Promonews - 22nd Mar 2019

Christopher Rogers directs a dreamy, sun-drenched visual for up and coming London rapper Lord Apex.

The video follows an armoured Apex haunted by the presence of a fallen comrade. Moving gracefully to the stoner-hip hop of Snoop SNL, Apex finally sheds his restricting armour, and dons the sweatshirt bearing the logo of his laid-back West London crew; Elevation Meditation. It's a symbolic statement that this musical movement is here to stay.

PRO Credits

Credits

DirectorChristopher Rogers
Production CompanyCinetherapy
EditorChristopher Rogers
ColouristDaniel Garden
Grading companyGarden Goes Forth
LabelBad Taste
Other creditsCamera Operator - Oliver Robbins

Promonews - 22nd Mar 2019

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