Popcaan 'Firm And Strong' by Nabil Elderkin
David Knight - 8th Mar 2019
From a derelict compound to a country church, Jamaican superstar Popcaan cuts a thoughtful figure in Nabil's powerful, slowburning epic for Firm And Strong.
Shot in Popcaan's hometown of Kingston, there's plenty of references to his hallowed place in the community, and also a sense of his personal responsibility, as he drives past waving schoolchildren and given an unofficial motorcade of local outriders.
This majestic piece of work was lensed by Galo Olivares (from the Oscar and BAFTA-winning Roma) and is Popcaan's first music video since signing to Drake's OVO Music. It's also the first collaboration between Nabil Elderkin and producer Luti Fagbenle. ‘I’ve wanted to collaborate with Nabil for years, and we finally made it happen," says Luti. "I love the result".
Featured sponsors
Popular content
Feedback
Problem with this page? Let us know
Credits
Log in or sign up to PRO to see 19 more credits on this video.
Production/Creative
- Director
- Nabil Elderkin
- Producer
- Line Producer
- Production Company
- LM
- Production Coordinator
- 1st AD
Camera
- Director of Photography
- Focus Puller
- Steadicam
Lighting/Grip
- Gaffer
- Key Grip
- Grip
Wardrobe
- Stylist (Artist)
- Make-up
- Wardrobe
Casting
- Casting
Editorial
- Sound
VFX
- Post production company
- LM
Commission
- Label
Misc
- Art Department
- DIT
- Drone Operator
David Knight - 8th Mar 2019