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Popcaan 'Firm And Strong' by Nabil Elderkin

David Knight - 8th Mar 2019

From a derelict compound to a country church, Jamaican superstar Popcaan cuts a thoughtful figure in Nabil's powerful, slowburning epic for Firm And Strong.

Shot in Popcaan's hometown of Kingston, there's plenty of references to his hallowed place in the community, and also a sense of his personal responsibility, as he drives past waving schoolchildren and given an unofficial motorcade of local outriders.

This majestic piece of work was lensed by Galo Olivares (from the Oscar and BAFTA-winning Roma) and is Popcaan's first music video since signing to Drake's OVO Music. It's also the first collaboration between Nabil Elderkin and producer Luti Fagbenle. ‘I’ve wanted to collaborate with Nabil for years, and we finally made it happen," says Luti. "I love the result".

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David Knight - 8th Mar 2019

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  • Pick of the Day
  • Performance
  • Dancehall

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Credits

Production/Creative

Director
Nabil Elderkin
Producer
Luti Fagbenle
Line Producer
Carleene Samuels
Production Company
Production Coordinator
Oshera Burley
1st AD
Winston Mayhew

Camera

Director of Photography
Galo Olivares
Focus Puller
Joshua Dadson
Steadicam
Garreth Daley

Lighting/Grip

Gaffer
Neville Smith
Key Grip
Kadri Samuels
Grip
Ezra Tomlinson

Wardrobe

Stylist (Artist)
Savannah Baker
Make-up
Michelle Clarke
Wardrobe
Kaysian Bourke

Casting

Casting
Kareen Blake-Chin

Editorial

Sound
Kevin Waite

VFX

Post production company

Commission

Label
Ovo Sound

Misc

Art Department
Nicole Marsh
DIT
Twaine Richardson
Drone Operator
Yapp Brothers

David Knight - 8th Mar 2019

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