Bennett Johnson has directed a very alluring video for Ari Lennox. Shea Butter Baby is a celebration of browns — brown skin, brown floors, brown decor. Lennox moves wistfully, seeking to enchant her busy partner whose eyes have settled on the glare of his laptop screen instead of her moves.

Natural hair offer a means of scene transportation, with the camera zooming in to dark fade haircuts and kinky curls to enter in and out of a dreamy existence. In this alternate plane, the walls are covered in chocolate and the brown tones, like that of the "skin of the dancing vixens" glistening in the dim light.