Promonews - 14th Feb 2019

Olly Alexander and MNEK drop a February 14th Anti-Valentine, courtesy of Jordan Rossi, who's crafted a video that teaches you how to purge and dispose of that piece of trash you called a boyfriend.

Opening on a beautiful Valentine’s themed hotel suite, Olly’s lover is MIA this year - as a post-it note on a giant teddy bear reveals. He’s completely heartbroken, in need of a BFF, and some serious TLC... Enter MNEK who tries to pull Olly out of his rut and convince him he doesn’t need his nefarious ‘Valentino’ anymore.

The pair take it to the extreme and go full-blown anti-Valentine’s Day; trashing the hotel suite, having luxurious champagne baths, and destroying that goddamn teddy bear. So if you can't be with the one you love on Valentine's, now you know what to do...


Everyone pitched in and got their hands dirty. It’s a really healthy, collaborative way of working.

“This was my second collab with MNEK and my first with Olly. They are both an absolute dream to work with. Not only do they bring an incredible energy and sensibility, but they’re also super creative. Nothing is off limits - there are no bad ideas. This made for a truly creative process on set. Everyone pitched in and got their hands dirty. It’s a really healthy, collaborative way of working, and I loved every second..."

PRO Credits


DirectorJordan Rossi
ProducerJordan Rossi
Production CompanyThe Graft
Executive ProducerBeth Montague
Director of PhotographyWill Stuetz
GafferDerrick Kakembo
Make-upClara Mi
EditorSamuel Marr
Editing companyThe Quarry
ColouristOisín O'Driscoll
Grading companyThe Mill

Promonews - 14th Feb 2019

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