Promo News - 12th Feb 2019

Legendary grime MC Meridian Dan gives it the Vegan Chat in the entertaining video by filmmaking duo Blok - that's director Paul Casey and DoP Richard Jobson.

Shot in numerous locations across East London, including the iconic Repton Boxing Club and ​featuring British boxer Dillian Whyte​; the video delivers spectacular and provocative visuals which serve to highlight Dan’s personal development in both life and as a vegetarian moving towards veganism.

And Blok worked with the team at visual effects studio The Mill to assist the creation of the cartoon-influenced visuals - which begin with Meridian Dan presiding over criminal empire dealing in vegetables. Then he comes a cropper in the boxing ring, against a big punching cow. And then he ends up on a butcher's hook.

THE BLOK:

“We knew this song would lend itself to a strong visual and we were over the moon to have The Mill on board! The new possibilities posed by having one of the country’s leading VFX supervisors on the team​ ​allowed us to make infinitely more impactful images. 

"We wanted to slap the viewer around a bit, make them work for it and leave them exhausted: ​from multiple characters, to hyperreal worlds like the abattoir where Dan is hanging up like a piece meat, the severed head, Dillian Whyte dressed in a bull costume to the suspiciously familiar looking clown getting water boarded with carrot juice.​ This is without doubt one of the most collaborative and fulfilling experiences we’ve had in film-making.”

Credits

DirectorPaul Casey
ProducerMike Facey
ProducerLeonie Marzecki
Production CompanyPretzel Films
Production CompanyBlok
Director of PhotographyRichard Jobson
EditorPete Hills
EditorAshley White
Post ProducerSean Francis
Post production companyThe Mill
ColouristAlex Gregory
Grading companyThe Mill

Promo News - 12th Feb 2019

Related Content

video

Alice Amelia 'Soul' by Paul Casey

Paul Casey's promo for Alice Amelia's Soul marks his directing debut in music videos following a background in entertainment and food television. Paul documents a couple (played …

Jimmy Brown - 12th June 2014

video

Watsky 'What Goes Up' by Jeff Desom

Wasky grows his hair, falls in love and then makes a grab for the moon, in Jeff Desom's gently surreal video for What Goes Up. 

Promo News - -3213222 seconds ago

video

Offset 'Red Room' by Aisultan Seitov

The Aisultan Seitov-directed video for Red Room mirrors the song’s thematic elements as the camera slowly spins through various scenes from Offset’s life.

Promo News - -3193281 seconds ago

Latest News

news

Daniel Askill joins Serial Pictures

Filmmaker Daniel Askill has joined production company Serial Pictures for North American representation of commercials, branded entertainment, and music videos, and partner company Anonymous Content …

Promo News - -2679833 seconds ago

news

Josh Cole signs to Kode Media

After taking some time out from directing, multi-award winning director and photographer Josh Cole has signed to Kode Media for music videos and commercials.

David Knight - -1831113 seconds ago

news

COMPULSORY signs Filmawi

COMPULSORY have announced the latest addition to its roster: award-winning photographer and filmmaker Filmawi. The former agency creative joins the production company for UK representation in …

Promo News - -1298925 seconds ago

news

Entries now open to Shiny Awards 2019

Entries are now open to the second Shiny Awards, the music video awards show for emerging directors, which will be held at The Mill, London, on Tuesday, 26th February 2019.

Promo News - -859165 seconds ago

,