Promonews - 12th Feb 2019

Legendary grime MC Meridian Dan gives it the Vegan Chat in the entertaining video by filmmaking duo Blok - that's director Paul Casey and DoP Richard Jobson.

Shot in numerous locations across East London, including the iconic Repton Boxing Club and ​featuring British boxer Dillian Whyte​; the video delivers spectacular and provocative visuals which serve to highlight Dan’s personal development in both life and as a vegetarian moving towards veganism.

And Blok worked with the team at visual effects studio The Mill to assist the creation of the cartoon-influenced visuals - which begin with Meridian Dan presiding over criminal empire dealing in vegetables. Then he comes a cropper in the boxing ring, against a big punching cow. And then he ends up on a butcher's hook.


“We knew this song would lend itself to a strong visual and we were over the moon to have The Mill on board! The new possibilities posed by having one of the country’s leading VFX supervisors on the team​ ​allowed us to make infinitely more impactful images. 

"We wanted to slap the viewer around a bit, make them work for it and leave them exhausted: ​from multiple characters, to hyperreal worlds like the abattoir where Dan is hanging up like a piece meat, the severed head, Dillian Whyte dressed in a bull costume to the suspiciously familiar looking clown getting water boarded with carrot juice.​ This is without doubt one of the most collaborative and fulfilling experiences we’ve had in film-making.”

PRO Credits


DirectorPaul Casey
ProducerMike Facey
ProducerLeonie Marzecki
Production CompanyPretzel Films
Production CompanyBlok
Director of PhotographyRichard Jobson
EditorPete Hills
EditorAshley White
ColouristAlex Gregory
Grading companyThe Mill
Post production companyThe Mill
Post ProducerSean Francis

Promonews - 12th Feb 2019

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