Promo News - 29th Jan 2019

Sharon Van Etten's new video comes across like a blast from the past, and part of the grand tradition of New Jersey rock n roll.

It's a very cool video with an old-school sensibility, shot on Super 16mm, directed by Maureen Towey and featuring Van Etten with Rachel Trachtenburg as the putative subject of her song Seventeen. She is, of course, also Van Etten's younger self, or alter-ego. And you can feel the bond between them.


"Sharon started by giving me a deck with a list of meaningful New York and New Jersey locations. Places that had nurtured her, even if they have since disappeared. We expanded her idea to include a younger version of Sharon. We were lucky to find Rachel Trachtenburg, a musician in her own right, who captured Sharon's spirit so well. They were both so game to climb through rat-filled parking lots and scream on ladders in the rain.

"When we scouted the water shot at the Round Valley Reservoir, it was a beautiful sunny day... but when we were actually shooting, it was pouring down rain, so we were only able to get one or two takes of each shot. It brought a wonderful, moody urgency to the images. I'm just so glad that Sharon and Rachel were so game!

"I was eight months pregnant when we were shooting and editing this piece so I am very grateful to have such a generous team of collaborators. They trusted me throughout and proved that a very pregnant lady can still lead!"


"I see the video as an iconic throwback to New York City at the end of the 20th century. Shot on film, processed, scanned and converted to digital video, the files we received from Kodak were scanned and transferred at full gate, which had to be resized to 16x9 in Adobe Premiere.

"No VFX were used in this video. However, the full gate frame had a very retro, graphic look that I loved. I experimented with using it to create a sort of 'picture book' feel during the first chorus, where portraits of Sharon are revealed in front of various locations from her time growing up as an artist in the city. I left them in the first rough cut for Maureen. She liked it, and the full scan frames stayed."


DirectorMaureen Towey
ProducerMiranda Kahn
Executive ProducerAaron Dean Eisenberg, Zeke Hutchins, Kraegan Graves
1st ADLaura Klein
Director of PhotographyFrances Chen
Director of PhotographyCharlotte Hornsby
2nd ACMike Gialloreto
GafferJesse Ruutilla
WardrobeDianna Lunt
LabelJagjaguwar Records
Focus PullerMarcus Odom
EditorLivio Sanchez
Editing companyCutters Studios
ColouristRob Sciarratta
Grading companySIM Studios
Post production companyCutters Studios
Post ProducerStephanie Rose
Lead actorSharon Van Etten, Rachel Trachtenburg
HairShannon Rae Mulligan
Other creditsSound Consultant: Dave Rosenberg Cutters Studios Executive Producer: Elizabeth Krajewski Cutters Studios Assistant Editor: Katie Traurig Film Lab: Kodak Film Lab New York Camera Rental Houses: John Kopec, Du-All Camera

Promo News - 29th Jan 2019

Related Content


B.R. Lively 'Coyote' by Matthew Bendure

Director and DoP Matthew Bendure creates a video entirely composed of landscapes for B.R. Lively. Each scene happens in an iconic place in the Californian desert, featuring a magnificent sky - …

Promo News - 15 hours ago


ODDKO 'Disobey' by Giovanni Bucci

Classic rock and heavy fantasy come together in an extraordinary visual package in this video directed by visual director/musician Giovanni Bucci, and his and partner Paola Rocchetti's creative …

David Knight - 1 month ago


The Shantics 'Heaven' by Jimmy Morris

The Shantics' lead singer Jimmy Morris has taken it upon himself to shoot the video for Heaven- a real homemade homage to the classic rock 'n roll frontman that we see all too rarely …

David Knight - 2 months ago

Latest News


Daniel Askill joins Serial Pictures

Filmmaker Daniel Askill has joined production company Serial Pictures for North American representation of commercials, branded entertainment, and music videos, and partner company Anonymous Content …

Promo News - -2679833 seconds ago


Josh Cole signs to Kode Media

After taking some time out from directing, multi-award winning director and photographer Josh Cole has signed to Kode Media for music videos and commercials.

David Knight - -1831113 seconds ago


COMPULSORY signs Filmawi

COMPULSORY have announced the latest addition to its roster: award-winning photographer and filmmaker Filmawi. The former agency creative joins the production company for UK representation in …

Promo News - -1298925 seconds ago


Entries now open to Shiny Awards 2019

Entries are now open to the second Shiny Awards, the music video awards show for emerging directors, which will be held at The Mill, London, on Tuesday, 26th February 2019.

Promo News - -859165 seconds ago