Little Mix 'Think About Us' by Gemma Yin Taylor

A collaboration between director Gemma Yin Taylor, and creative technologist Pierre Tardif to create a lyric video for Sigrid's Sucker Punch in augmented reality.

Gemma Yin takes inspiration from Andy Warhol's factory era in her video for Jessie Ware's Ooh La La. 

Gemma Yin's command of graphics, animation and mixed media has been a much-valued talent for a while now, and in her new project for New Rules she fuses those graphic skills with performance …

With her expertise and versatility in mixed media animation, it's not surprising that Gemma Yin has been busier than most people during the lockdown. Indeed, Gemma has directed one of …