David Knight - 23rd Jan 2019

Jeremy Cole reunites with Little SImz, and what appears like a simple one-shot performance becomes altogether more complicated when Simz and her backsing singer start multiplying.

It's a subtle but very effective use of motion control for Selfish, the first single from the new album GREY Area, released in March.

In a recent BBC Radio 1 interview, Simz stated the album is based on her mid-twenties and that stage of her life. No one warned me it was going to be this hard,” she said. “It feels like a grey area – which is why I called the album that. I definitely feel like this is my best work.”

Watch 'Little Simz 'Selfish' by Jeremy Cole' here

PRO Credits


DirectorJeremy Cole
ProducerAde Mogaji
Production CompanyMy Accomplice
Director of PhotographyPieter Snyman 
1st ADAto Yankey
Art DirectorBarbara Aoyzie
WardrobeLuci Ellis
Hair & Make-upNibras
ColouristLuke Morrison at ETC
Other creditsRunner: Nana Quartey Spark: Jake Buckley Moco Operator: Tomi Keeling Moco Assistant: Ladislav Set Builder: Sam Michnik

David Knight - 23rd Jan 2019

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