Lassamie Prasimay - 10th Dec 2018

Max Vitali presents a sensual and intimate take on the emotional power of dance music in his latest video for Robyn.

The intimacy of the moving bodies is emphasised by close ups and depth of field, and a seductive use of colour, with their movements slowed down as they sway to Robyn's music for Honey.

The notable diversity of the participants in Vitali's dancefloor setting was established in the casting call, which went out on Robyn's Twitter and Instagram, requesting "modern, diverse, interesting and liberated couples and relationships. Heterosexual, LGBTQ+, gender non-conforming, polyamourous. Body types and ethnic background diversity is a must."


“As with any video, or anything in life at all in fact, it’s all about having great people around. We had amazing beautiful people that brought amazing beautiful energy, both in front of and behind the camera, and I hope that comes across.”

PRO Credits


DirectorMax Vitali
ProducerGeorgina Smith
Production CompanyAcademy Films
Executive ProducerMedb Riordan
Production ManagerGemma Priggen
1st ADMarc Wilson
Director of PhotographyMathieu Plainfosse
Focus PullerJohn Watters
2nd ACAbi Catto
GafferReuben Garrett
Art DirectorKim Harding
ChoreographerJefta Van Dinther
ChoreographerThiago Silva Granato
WardrobeTamara Rothstein
HairKei Terada
Make-upThom Walker
EditorSam Rice-edwards
Editing companyThe Assembly Rooms
ColouristSofie Borup
Grading companyCompany 3
Post production companyGangsters
Post ProducerMagnus Stromfelt
VFXJulius Denizhan
CommissionerHannah Turnbull-Walter
LabelKonichiwa Records
Other credits

Lassamie Prasimay - 10th Dec 2018

Related Content


Robyn's Call Your Girlfriend by Max Vitali

Robyn's Call Your Girlfriend is slightly heartbreaking - she's telling her new bloke to inform some poor girl that she's now his ex, and she's taking no pleasure from it.

David Knight - 7th June 2011


Robyn’s Dancing On My Own by Max Vitali

Robyn serves up another decent slice of her particular brand of plaintive synthpop with Dancing On My Own. Max Vitali executes a suitably sympathetic half performance/half club scenario promo to …

Jimmy Brown - 17th June 2010


Deep Purple 'Oh Well' By Dan Gibling

Yes, this really is a music video for rock legends Deep Purple. They're back with a just-released new album called Turning To Crime, and Dan Gibling's video for Oh Well pays homage to …

Rob Ulitski - 15 hours ago

Latest News


Anthony Taylor 1958 - 2021

Anthony Taylor, producer of many acclaimed and award-winning commercials, most recently at Kode …

Promonews - 8 days ago


Silence signs to Spindle

Spindle have signed the director known as Silence to the company's directing roster for …

Promonews - 12 days ago