Welcome to the new version of Promonews. Your feedback will help us to improve it.

Promo News - 19th Nov 2018

This video for Montreal indie band Florda has been created entirely in stop-motion clay-animation by Milan-based visual artist Gaia Alari, and it succeeds in telling the life story of an individual, from young boy to old man, through a series of sequences strung together like a slideshow.

Unlike many exponents of the art of claymation, Alari goes for subtlety, using the medium to deliver the emotions of the characters, and has created a very impressive, evocative piece in the process.

The video for Brave Little Soldier charts the passage of time and how technology has become more important and normalised in the daily routine - which follows the themes of the song. "There was an elementary school across the street from my bedroom, and I would wake each morning to the sound of children laughing and shouting in the playground," says Harris Shper from Florda, about the song. 

"I wrote this song while looking out the window, in the middle of the night and only silence was outside, the street obscured by power lines and snow drifting lazily down. I thought about humanity getting old and tired. I thought about technology, our constant companion, reaching into our houses and into our lives. A month later my apartment burned down to the ground. This is a memento to that winter night, alone with my thoughts, alive, and wondering what the future would hold." 


DirectorGaia Alari

Promo News - 19th Nov 2018

Related Content


Kelela 'Frontline' by Claudia Matè

Kelela has got together with the Spanish-born, London-based digital artist Claudia Maté to create this superb animation inspired by The Sims videogame. What's impressive is how the …

David Knight - 9 months ago


Dream Wife 'Hey Heartbreaker' by Mason London

Down at Bar Lolita, the house band - a trio of girl robots - need to be kept from hurting the customers by powerful lazers. But they are getting restless and the lazer's on the …

David Knight - 11 months ago

Latest News


Locky signs to Kode Media

Irish director Locky - aka Lochlainn McKenna - has joined the roster at Kode Media in London for representation for music videos.The director of music videos for Daithí, 1000 Beasts, …

Promo News - 5 days ago


Huse Monfaradi joins Kode Media

Huse Monfaradi has joined the directors' roster at Kode Media for representation on music videos and commercials in the UK.Having started his career at MTV in the mid 90’s working …

Promo News - 15 days ago


Harvey Pearson signs to My Accomplice

Director and photographer Harvey Pearson has joined the directors' roster at My Accomplice, for music videos, commercials and other content.The announcment of his arrival at the …

Promo News - 1 month ago