Promo News - 19th Nov 2018

This video for Montreal indie band Florda has been created entirely in stop-motion clay-animation by Milan-based visual artist Gaia Alari, and it succeeds in telling the life story of an individual, from young boy to old man, through a series of sequences strung together like a slideshow.

Unlike many exponents of the art of claymation, Alari goes for subtlety, using the medium to deliver the emotions of the characters, and has created a very impressive, evocative piece in the process.

The video for Brave Little Soldier charts the passage of time and how technology has become more important and normalised in the daily routine - which follows the themes of the song. "There was an elementary school across the street from my bedroom, and I would wake each morning to the sound of children laughing and shouting in the playground," says Harris Shper from Florda, about the song. 

"I wrote this song while looking out the window, in the middle of the night and only silence was outside, the street obscured by power lines and snow drifting lazily down. I thought about humanity getting old and tired. I thought about technology, our constant companion, reaching into our houses and into our lives. A month later my apartment burned down to the ground. This is a memento to that winter night, alone with my thoughts, alive, and wondering what the future would hold." 


DirectorGaia Alari

Promo News - 19th Nov 2018

Related Content


Kelela 'Frontline' by Claudia Matè

Kelela has got together with the Spanish-born, London-based digital artist Claudia Maté to create this superb animation inspired by The Sims videogame. 

David Knight - 10 months ago

Latest News


Daniel Askill joins Serial Pictures

Filmmaker Daniel Askill has joined production company Serial Pictures for North American representation of commercials, branded entertainment, and music videos, and partner company Anonymous Content …

Promo News - -2679833 seconds ago


Josh Cole signs to Kode Media

After taking some time out from directing, multi-award winning director and photographer Josh Cole has signed to Kode Media for music videos and commercials.

David Knight - -1831113 seconds ago


COMPULSORY signs Filmawi

COMPULSORY have announced the latest addition to its roster: award-winning photographer and filmmaker Filmawi. The former agency creative joins the production company for UK representation in …

Promo News - -1298925 seconds ago


Entries now open to Shiny Awards 2019

Entries are now open to the second Shiny Awards, the music video awards show for emerging directors, which will be held at The Mill, London, on Tuesday, 26th February 2019.

Promo News - -859165 seconds ago


Julia Knight returns to 'home soil' at Speade

Speade have announced that Julia Knight, the London-based commercials and promos editor, has joined the Soho-based editing company on a full time basis, returning to the place where …

Promo News - -699824 seconds ago