Promonews - 24th Oct 2018

Photographer and director Mahaneela's video for Amber Mark is a New York City-set confection of fashion, romance and more fashion that perfectly fits the huge '90s vibe of Put You On.

The perma-grinning Dram adds another level to the terrifically feelgood mood established by the delightful Amber and her fashion-forward pals. It's sweet, and it's very cool.

MAHANEELA:

"After hearing the track from Amber, I instantly knew I wanted to do something 90s inspired. For me, it was an era that dominated in both music and fashion, and being that my background is as a photographer I wanted to create my dream 90s photoshoot and tie together the two worlds of fashion through colour (which I’m obsessed with).

"When Amber and her team sent over some references of 90s supermodels, I knew we were clearly all in the same mindset, which made it all the more fun to shoot and see the vision come to life!"

Watch 'Amber Mark ft Dram 'Put You On' by Mahaneela' here

PRO Credits

Credits

DirectorMahaneela
ProducerLeah Joyce
Production CompanyAcademy Films
Executive ProducerMedb Riordan
Director of PhotographyCristina Dunlap
Focus PullerUndefined
WardrobeChelsea Gaspard
WardrobeMarcel Rocha
HairNiko Weddle
Make-upMarc Cornwall-wyckoff
EditorMax Windows
Editing companyHomespun
ColouristThomas Mangham
Grading companyThe Mill
CommissionerEmily Ann Sonnet
LabelVirgin EMI
LabelPMR Records
Other creditsNYC Service Company: Everybody Need Us / Maria Rubin

Promonews - 24th Oct 2018

Related Content

video

JLS 'Eternal Love' by Ian Roderick Gray

JLS are back! And to emphasise the significance of the comeback of this hugely popular singing group - who had their original heyday in the early Noughties - Ian Roderick Gray has the band travel …

Promonews - 13 days ago

video

Peaks! 'Fired Up' by Anthony Neale

Art director Anthony Neale steps into the director's chair to create an arresting visual for Italian rock duo Peaks! - featuring tattooed man Uno.

Promonews - 5 months ago

Latest News