Welcome to the new version of Promonews. Your feedback will help us to improve it.

David Knight - 9th July 2018

The growing sense that Héloïse Letissier, aka Christine and the Queens, aka 'Chris', is an artist apart from all the others, marching to her own tune, is strengthened by this collaboration with Colin Solal Cardo for the video for Doesn't Matter.

It begins with her lying flat out on a deserted carpark, as if she has fallen from the heights of her previous video for Girlfriend. But from that prone position, she then demonstrates her strength, sensitivity, sense of fun, and her fighting spirit, as over the next few minutes we see a relationship played out through choreography.

Working with with dancer Romain Guillermic, Chris gives a performance of remarkable physicality and charisma, and unbound by traditional conventions of feminity within music videos. As Solal Cardo explains below, that was exactly the objective, and the result is genuinely groundbreaking.

The video is here in both the English-language and French-language versions of the song. 

COLIN SOLAL CARDO:

"Chris came to me with a mission, almost a manifesto: to create together a piece that would break the traditional codes of music videos, in a raw, radical and film-oriented approach.

"Then began an intense collaboration made of long discussions and exchanges of references - new French cinema from the 90’s was a big aesthetic compass for us. Chris also expressed a strong desire to be directed not as a singer / dancer, but as an actress playing a character.

"Rather than writing a script from scratch - which is usually the norm - I decided to meet in studio with Chris and Romain to work on improv exercises that I would record in one-takes. After a few days, the structure of the film started to emerge.

"In order to preserve an emotional truth to the performance, we kept this process of long takes throughout shooting. This caused a number of narrative and technical constraints, further complicated by our common desire with cinematographer Julien Véron to shoot 16mm film.
But it was, paradoxically, the only way to break free from the mould of a storyboard, to allow Chris and Romain to keep experimenting on set and to make sure the technique was serving the performance and not the opposite.

"The finished product is definitely a labour of love and sweat. It is also a testament to Chris' artistic bravery, as well as her determination to never follow any rule but her own."

Credits

DirectorColin Solal Cardo
ProducerChristophe Abric
Production CompanyLa Blogothèque
Production ManagerSlavica Depikolo
Director of PhotographyJulien Véron
Focus PullerJust-aurel Messonnier
2nd ACPaul Thomas
GafferPaul Texier
WardrobeXenia Settel
EditorColin Solal Cardo
EditorHugo Lemant
ColouristSylvain Canaux
Grading companySt-louis
Post ProducerNicolas Rochette
VFXLeo Verdier
Lead actorRomain Guillermic
Director's Rep (UK)FRIEND
CommissionerLouise Gabet
LabelBecause Music
Other creditsKey Grip: Philippe Canu Crane Operator: Philippe Mourier Artist Management: Flavie Jaubert

David Knight - 9th July 2018

Related Content

video

Phoenix 'Ti Amo' by Colin Solal Cardo

Colin Solal Cardo brings Phoenix to the extraordinary Teatro Bibiena in Mantova, Italy to shoot his latest live music video for La Blogothèque. And as with previous works for Metronomy and others, …

Promo News - 4th Oct 2017

video

Moses Sumney 'Rank & File' (Live) by Colin Solal Cardo

Colin Solal Cardo has creates a wonderfully atmospheric live video for Moses Sumney's Rank & File.Through a continuous shot, circling Sumney, Cardo's piece sees the artist build his song …

Emma K - 2 months ago

video

Kylie 'Stop Me From Falling' by Colin Solal Cardo

Kylie takes an audacious turn towards Nashville country, and Colin Solal Cardo makes that look like a very natural step, in this bright and breezy video for Stop Me From Falling.With all his …

David Knight - 7 months ago

video

ALB ft. Daisy 'Endless Together' by Colin Solal Cardo

French artist ALB has released Endless Together, the first single off his third album soon to be released - now paired with this entertaining love story between the singer his female …

Cat Velez - 18th Nov 2016

Latest News

news

UKMVAs 2018: watch the highlights and winners' interviews

You can now watch highlights of the biggest night of the year for music videos, and see many of the winners talking about their work, right after collecting their awards, on the UKMVAs YouTube …

Promo News - -7543 seconds ago

news

Harvey Pearson signs to My Accomplice

Director and photographer Harvey Pearson has joined the directors' roster at My Accomplice, for music videos, commercials and other content.The announcment of his arrival at the …

Promo News - 7 days ago

news

UK Music Video Awards 2018: all the winners!

CHILDISH GAMBINO’S ‘THIS IS AMERICA' WINS 3 AWARDS INCLUDING VIDEO OF THE YEARCANADA WIN BEST DIRECTORZHANG+KNIGHT WIN BEST NEW DIRECTORSOMESUCH WIN BEST PRODUCTION …

Promo News - 22 days ago

,