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Sevdaliza 'Duality' by Emmanuel Adjei

Promonews - 30th May 2018

Following their music video collaborations with The Formula and Human, the luxury eyewear brand DITA has commissioned Emmanuel Adjei and artist Sevdaliza to create an entirely original two minute film.

Presented with a one-word brief ‘Duality’, and intent on blurring the lines between a commercial and a music video, the pair co-wrote the poetic spoken-word piece, complimented by Sevdaliza's music and an original soundtrack that crafted the entire narrative for the film.

Drawing on Adjei’s fine art background, the piece is a conceptual portrait of Sevdaliza’s rich persona and her unique creative process. The dual nature of light and form are presented in an alchemical context that explores what perfected craftsmanship and a rich imagination can achieve.

“Sevdaliza and I have worked together for many years,' says Emmanuel Adjei. "We have always been a huge influence on each other’s ideas and here the one-word brief allowed us to present that dichotomy of inspiration. We wanted the piece to be an immersive portrait.

"We had always described Sevdaliza’s work as being crafted, so the idea to bring her out of the furnace was a way to visualize this. The concept of ‘duality’ is explored through light and form, audio and visual.”
 

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Promonews - 30th May 2018

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Credits

Production/Creative

Director
Emmanuel Adjei
Producer
Philippe Avendano Vera
Production Company
Executive Producer
Kadri Mahmoud

Camera

Director of Photography
Martijn Van Broekhuijzen
Focus Puller
Nina Da Costa

Lighting/Grip

Gaffer
Erik De Wildt

Art

Art Director
Lois Van Galen Last

Wardrobe

Wardrobe
Inez Naomi
Hair
Tommy Hagen

Casting

Lead actor
Sevdaliza

Editorial

Editor
Emmanuel Adjei
Editor
Marleen Ozgur

Grading

Colourist
Laurens Orij
Colour grade company
Crabsalad

Agent

Director's Representation

Other credits

ELECTRICIAN

Ravi Piccolo, Gijs Van Leeuwen

GRIP

Kaspar Burghardt

SOUND DESIGN

KlevR Sounddesign

Promonews - 30th May 2018

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