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Paul White ft Denai Moore 'Set The Tone' by Tom Ringsby

Promonews - 16th May 2018

A woman dances like there's no tomorrow in Tom Ringsby's video for Paul White's Set The Tone.

It's clear that her agitated movement is not necessarily corresponding to the track, with its haunting vocals by Denai Moore, but more like a form of therapy. Consequently we're drawn into wanting to know more about this apparently troubled character.

But there's a touch of humour too, when she realises that the empty bar where she's dancing isn't empty any more. Smart and impressive work by Tom Ringsby.

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Promonews - 16th May 2018

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Credits

Production/Creative

Director
Tom Ringsby
Producer
Simon Oxley
Production Company
Production Manager
Georgia Day
1st AD
Paolo Dalla Costa

Camera

Director of Photography
Henry Gill

Art

Art Director
Alice Penner

Wardrobe

Wardrobe
Zoe Burt

Editorial

Editor
Keelan Gumbley

Grading

Colourist
Henry Gill

Commission

Label
R&S Records

Other credits

Cast

Ifrica

Commissioners

Dan Carrol and Lisa Marxen at ThisIsMusic

Promonews - 16th May 2018

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