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Promo News - 11th May 2018

Gemma Yin Taylor brings her animation craft to this bright and breezy live action video for Jay Pryor's Rich Kid$.

In a simple white studio set-up Taylor adds vibrant colours and gives these kids some digitaized luxury, including Louis Vuitton tracksuits and quite possibly a Gucci bowling shirt too. So who actually needs the real thing...?

Credits

DirectorGemma Yin Taylor
ProducerCal Gordon
Production CompanyBurning Reel
Director of PhotographyLuke Scully
Focus PullerSam Riley
2nd ACLydia Stott
GafferCasper Jones
Make-upJojo Copeman
EditorNatalya Holley
ColouristFaith Millin
Grading companyCreep Post
Post production companyCreep Post
AnimatorGemma Yin Taylor
Director's RepresentationMarisa Garner @ Marisa Garner Associates
CommissionerAilsa Robertson
LabelVirgin Records
Production AssistantEmily Stevens
Other creditsSpark - DAN ANSELL, Runner - LOUISE PICHON, Cast: Jakub Fran, Mikey Boats, Naomi Weijand, Paris Crossley

Promo News - 11th May 2018

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