Promo News - 10th Apr 2018

The first of two videos for Leon Bridges directed by Natalie Rae, creative directed by Miles Jay and shot by Steve Annis, Bad Bad News' stars model-of-the-moment Paloma Elsesser, who is catcalled by a stranger on her way home, and is determined to strike back.

Elsesser decides to follow and confront the stranger, busting out some dance moves along the way, her story unfolding on the streets of New York. Meanwhile, elsewhere in the city, Leon Bridges performs Bad Bad News with his band in a rehearsal space.

Rae's concept for the video wass based on Bridges’ lyrics for Bad Bad News. “I wanted to complement and bring to life his ideas," she says. "In this case we showed how Paloma’s story, being catcalled and rising up against the harassment would work well for the song’s message. Women are really turning bad news into something good. Leon loved the idea of propelling the momentum of this movement.”

Steve Annis's photography was graded by Ricky Gausis at MPC in LA. “The shots captured reality in a beautiful, raw way which allowed Paloma and Leon to dance freely and really be in the moment," says Rae. "Ricky’s grading heightened the shots - the red of Paloma’s trench coat was enhanced to make it even more vivid and beautiful; the underpass was made even darker and grittier.”

Gausis says he was keen to enhance the simplicity of the shots. “I wanted to make it so that the images looked like they’d been loved, but nothing too crazy or heavy. I also wanted to enhance the grainy and dirty element of the locations, for example, accentuating the starkness of the underpass.”

Credits

DirectorNatalie Rae
ProducerZachary Luke Kislevitz
Production CompanySanctuary Content
Executive ProducerPreston Lee
Director of PhotographySteve Annis
Creative DirectorMiles Jay
EditorSam Ostrove
Editing companyCabin Editing Company
ColouristRicky Gausis
Grading companyMPC
CommissionerSaul Levitz

Promo News - 10th Apr 2018

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