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Promo News - 31st Jan 2018

Director/designer Nik Hill has created a mind-bending 3D animated music video for UK DJ/producer/artist MJ Cole, visualising a track that represents "the dreams and imaginations of a girl wrapped in romance.”

Hill uses the central image of a wooden female head through which scenes appear and change, from cityscape to apartment, and then the rooms of her apartment become subject to their own surreal logic. 

“I was trying to keep it dreamy,” says Hill, who worked on screen graphics for such blockbusters as Guardians Of The GalaxyAvengers: Age Of Ultron, and most recently the Oscar-nominated Blade Runner 2049. “A lot of the lyrics in the song are about love and sex. I was trying to play with those ideas, but do it in a way that's not crude. I like to hint at ideas by creating clever visual metaphors. Most important for me was to keep it fun and colourful.”

Credits

DirectorNik Hill
ProducerNik Hill
Production CompanyNik Hill Design, London
VFXAdriana “electra” Mora, Lauren Galloway, Grace Barth
LabelProlific Recordings

Promo News - 31st Jan 2018

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