David Knight - 23rd Jan 2018

Dominic O'Riordan guides us through this trip down Memory Lane for Example.

His video for The Answer dramatises how the teenage Elliott Gleave began his rapping career on the streets and house parties of South London. The video starts with him working on a track, his first ever tune playing on his headphones, as he waits for his friends to go to a party.

And Elliot aka Example is spurred on to step up and perform as he vies for the affections of a girl from the neighbourhood.

PRO Credits


DirectorDominic O'Riordan
ProducerHannah Bilverstone
Production CompanyFAMILIA
Executive ProducerToby Walsham
Production ManagerHarriet Towler
1st ADGrant Freeman
Director of PhotographyBenedict Spence
Focus PullerDan Villanueva
GafferAaron Westhead
Art DirectorRyan Digby-Harries
WardrobeJade Moore
Make-upSophie Moore
EditorNathan Perry-Greene
Editing companyCut+Run
ColouristSimona Cristea
Grading companyCoffee & TV
Post ProducerAlannah Currie
Director's RepresentationMarisa Garner Associates
CommissionerLaura Clayton
CommissionerJamie Cox
Other creditscast: Elliot Rogers, Desiree, Bethany Moon, Jessica Walker, Olivia Ringrose, Simon James-Howard, Sam Coleman, Michael Ward

David Knight - 23rd Jan 2018

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