Erik Gustafsson shows us just what a monkey trapped in a zoo wants to do, in this animated music video for Junior Sanchez vs. Bad Suns' Salt.
HUMAN 'Higher' by Oscar Lund-Hansen
Stockholm-based Oscar Lund-Hansen goes to the wide open spaces to create strong symbolic imagery to represent what he describes as the self-imposed "digial captivity' of today's youth, in his video for HUMAN.
"When we first spoke to Daniel, the artist behind HUMAN, he talked about his fascination of the golden record that Nasa sent out to space with the Voyager in the 70’s. The space probe contained music, illustrations and mathematical equations and were supposed to represent us Humans.
"We began evolving this concept around the film, how we are represented today and how we’re represented tomorrow. This started the process of a visual interpretation of ’today's generation'. A generation being brought into digital captivity and turmoil. A place where we don’t see further than the palm of our hand but at the same time being able to see more than ever. It’s about opening our eyes to reality and down the line, ask what’s most important and how we, in the best possible way, can move towards our interpretation of a better tomorrow."
|Production Company||Swim Club|
|Executive Producer||Daniel Adams-ray|
|Director of Photography||Fredrik Hvass|
|Focus Puller||Christoffer Jonsson|
|Grading company||Swim Club|
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