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Tune-Yards 'ABC 123' by Dear Mr Quistgaard

David Knight - 7th Dec 2017

Tune-Yards are renowned for their zany and colourful videos that often feel they could sit comfortably within an episode of Sesame Street. In Brit director Dear Mr Quistgard's video for ABC 123, overall-clad Merrill Garbus and Nate Brenner have swapped the playpen for the woodwork shop. But apart from that, this is wacky-business-as-usual.

It starts with Garbus's head popping from a tabletop within a miniature electric train track - which becomes one of the running themes in a video. Visual trickery enlivens the unglamourous workspace at every turn, with Garbus omnipresent, often multiplied, and sometimes cut in half, while Brenner does the more mundane stuff.

It could be described as 'disorientating and chaotic' (Paste Magazine), and if so that reflects the bleak lyrics as well as the typically bouncy tune, which includes the line "California's burning down/living in the middle of the sixth extinction". Fun times.  

 

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David Knight - 7th Dec 2017

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Credits

Production/Creative

Director
Tom Hardiman
Producer
Abi Atkinson
Production Company
Executive Producer
Saskia Whinney
Production Manager
Jagoda Litkowiec
1st AD
Dominic Threlfall

Camera

Director of Photography
Deepa Keshvala
Focus Puller
Ben Oliver
2nd AC
Owen Cant

Lighting/Grip

Gaffer
Craig Hudson

Art

Art Director
Stuart Hudson

Wardrobe

Wardrobe
Chelsea Graziano
Hair & Make-up
Chelsea Graziano
Make-up
Chelsea Graziano

Editorial

Editor
Fouad Gaber
Editing company

Grading

Colourist
Jason Wallis
Colour grade company

Agent

Director's Representation

Commission

Commissioner
Gabe Spierer
Label
4AD Records

Other credits

Floor Runner

Lois Griffiths

Camera Trainee

Max Fomin

Art Asst

Julia Chrzanowska

Art Asst

Joe Harvey

Art Asst

Cameron Gorman

David Knight - 7th Dec 2017

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