Johnny Hardstaff's short film for French artist Jimmy Whoo's Motel Music Part II features one of the most hypnotically repulsive characters seen in a music video for a long while, who acts upon his impulses, and suffers a delicious fate as a result.

It's a twisted tale, beautifully shot by Cezary Zacharewicz on location in Spain, which Hardstaff has written and directed to counter what he regards as the continuing myth of the car as a vehicle for sexual conquest - as he explains below.

Oisin O’Driscoll at The Mill completed the dynamic grade, complementing the turbulent nature of the promo, which quickly changes setting, and colour producer Dan Kreeger says, “We knew this was going to be something special; the incredible edit by Joe Guest, the beautiful rushes from DOP Caezary Zacharewicz, all under Johnny’s masterful stewardship. Oisin loved working with the material and has created something vibrant and exciting, but with darkness lurking just beneath."

JOHNNY HARDSTAFF:

"'With a four speed on the floor, she’ll be waiting at the door. You know that ain’t no shit, we’ll be getting loads of tit. In Greased Lightnin'.'

"So sang Danny Zuko in 1978’s Grease. Forty years later the automobile still holds a highly masculine place in popular culture. To this day men commonly believing their ‘sweet rides’ to be ‘chick magnets’ or ‘pussy wagons’. The unapologetically feminist short revenge film ‘Motel Music Part. II’ looks to debunk the myth that a car can get a man laid, taking aim squarely at the macho contemporary cinema of Winding Refn’s Drive amongst countless others, and in so doing offering a refreshing recalibration of the stereotypically masculine relationship between cars, violence and sexual conquest.

"Far from feeling like the end of something, in exploring gender politics, in examining the social trauma of almost a century of commercial advertising (something this film’s director and its producers know more than a thing or two about) and in seeking to exhume the emotional truth from industrial output, ‘Motel Music Part. II’ is a beginning, a first step into the misogyny of cinematic glamour.

"Put most simply, ‘Motel Music Part. II’ is a contemporary fable of human agenda and industrial product, a tale of predators and prey.”