Welcome to the new version of Promonews. Your feedback will help us to improve it.

David Knight - 14th Aug 2017

Andrew Thomas Huang takes a bold step into pop video territory, and presents R&B singer Kelela as a mesmerizing figure of many guises for LMK.

Huang presents Kelela like a one-person girlband, as she takes on different personas through sections of the song - kind of appropriate for a singer who's sound harks back to the classic Nineties R&B of bands like TLC and En Vogue. But whoever the character she's playing, Kelela delivers her message down the lens of the camera through a crowded confined space that's shimmering with colour and light.

Such is Huang's mastery of his colour palette this venture into a mainstrream genre, and giving it an edgy twist, is a very exciting move.

ANDREW THOMAS HUANG:

"Kelela and I started development many months ago talking about how to create a breakout piece for her new album Take Me Apart. The album is so rich and emotionally dynamic that it became clear that there are so many different dimensions of Kelela's personality that we were trying to capture at once. This led us to make a video that showcases the multiplicity of who Kelela is and who she has the potential to be.

"The video is essentially a grand unveiling featuring Kelela wearing different wigs and guises as she pushes through the club with her friends, ultimately revealing herself at the end of the video. The message of this video is empowerment: it's for the girls, for anyone whose heart has been trampled on and deserves to go out and feel good about themselves. It's a call to action, demanding to be taken and to be quick about it. This is the reason why we love Kelela - she's making herself vulnerable and kicking down doors in the process.

"The video was made with all female leads except for myself and they've been one of the best crews I've ever worked with. Mischa Notcutt was creative director and stylist; Siobhán Daly line producer; Rina Yang cinematographer; Hatty Ellis-Coward art director; and Kimberley Taylor choreographer."

Credits

DirectorAndrew Thomas Huang
ProducerSiobhán Daly
Production CompanyStrangeLove
Executive ProducerTom Berendsen
Executive ProducerSara Greco
Production ManagerPeter Arboine
1st ADIsusko Garcia
Director of PhotographyRina Yang
Focus PullerMichael Hobdell
2nd ACJames Malamatinas
GafferDom Aronin
Art DirectorHatty Ellis-Coward
WardrobeMischa Notcutt
HairVirginie Pinto Moreira
Make-upMichelle Boggs
EditorAndrew Thomas Huang
ColouristSean Coleman
Grading companyCompany 3
VFXAndrew Thomas Huang
CommissionerRik Green
LabelWarp Records
Other creditsCreative Director: Mischa Notcutt Head Of A&R: Stephen Christian. 2nd: George Batchelor Steadicam: Andrew Fletcher Grip: Llewellyn Harrison DIT: Ashley Hicks Playback: Jack Driver

David Knight - 14th Aug 2017

Related Content

video

Björk 'Black Lake' by Andrew Thomas Huang

Originally commissioned and premiered at the Museum of Modern Art, New York as part of the Björk retrospective that ended on June 7th, this epic, ten-minute video for Björk's …

Cat Velez - 11th June 2015

video

Björk 'Stonemilker' by Andrew Thomas Huang

The most recent of the series of his works for Björk's latest album Vulnicura, following the videos for Family and the epic MOMA-commissioned Black Lake, Andrew Thomas …

Cat Velez - 25th June 2015

Latest News

news

Locky signs to Kode Media

Irish director Locky - aka Lochlainn McKenna - has joined the roster at Kode Media in London for representation for music videos.

Promo News - 11 days ago

news

Huse Monfaradi joins Kode Media

Huse Monfaradi has joined the directors' roster at Kode Media for representation on music videos and commercials in the UK.

Promo News - 21 days ago

news

Harvey Pearson signs to My Accomplice

Director and photographer Harvey Pearson has joined the directors' roster at My Accomplice, for music videos, commercials and other content.

Promo News - 1 month ago

,