David Knight - 26th July 2017

Kaz Ové steps up to capture Hare Squead's Flowers (from their new EP Season 2) with a characteristic display of authentic performance distilled through complementary FX work.

And Ové also embraces a touch of psychedelia, with solarised images and visuals overlaid on one another to beautiful effect. That sends this talented trio, who remind Ové of De La Soul in their early pomp, into a modern day Daisy Age.

KAZ OVÉ:

"As soon as I heard the track it gave me a kind of old school De La Soul, Tribe Called Quest type vibe, and when I checked out the boys they came off as the new age version of that to me; cool, arty, interesting dudes. So that De La album cover ‘3 feet high and rising’ came to mind, the bright colours with the black and white, like a collage. That was the inspiration and we just took it from there."

Credits

DirectorKaz Ove
ProducerLavinia Noel
ProducerIndiana Mookram
Production CompanySugarcane Media
Executive ProducerIndiana Mookram
Executive ProducerLavinia Noel
1st ADYasmin Godo
Director of PhotographyAdam Barnett
Focus PullerSebastian Slayter
2nd ACJames Wicks
DITFatima Ouklilane
GafferEd Kilpatrick
EditorKaz Ove
VFXKaz Ove
Lead actorJoanna
Director's RepresentationSugarcane Media
CommissionerDaniel Millar
CommissionerLisa Foo
LabelSony Music
Other creditsRunners: Keryn Mae Benjamin And Jahva Pasquini

David Knight - 26th July 2017

Related Content

video

Avelino '1 In A Million' by Kaz Ove

Avelino serenades a girl in Kaz Ove's video for 1 In a Million, making her an elusive object of his desire, while bathed in neon pinks and blues. Ove alternates shots between the two …

Promo News - 8th Dec 2017

video

Geko ft. Afro B ‘Y’ by Lavinia Noel

Lavinia Noel has directed Geko’s single ‘Y’ ft. Afro B in one of Europe’s most notorious ghettos. Cova Da Moura in Lisbon is known to be an Andalusian favelas, with …

David Knight - 21st June 2016

video

Shakka 'Spin' by Kaz Ove

Shot at Cold City Studios, Kaz Ove's promo for Shakka's Spin focuses on a simple image-layering, colour-bleaching, stripped-down performance from the London singer, intercut with …

Jimmy Brown - 15th July 2013

video

Just Us 'Cloudbusting' by Lavinia Noel

Set in the delicate landscape of South West India, Lavinia Noel's video for Just Us's Cloud Busting shadows a young girl who dreams of nothing else than learning her native form of …

David Knight - 20th Apr 2017

Latest News