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Luke Bather - 15th June 2017

Former Pixar technical director Najeeb Tarazi lets Hippo Campus become their own digital architects in this trippy clip for Western Kids.

Building the video from the inside out, Tarazi drops renderings of the band straight into some 3D software and lets them toy around and create whatever the hell they can think of. Flying box cars in worlds of polygons and geometry make for a real head trip of a meta-video rife with stylistic flourishes and a curious hi-fi-lo-fi charm.

Credits

DirectorNajeeb Tarazi
ProducerNajeeb Tarazi
Production CompanyBond
Director of PhotographyHana Kitasei
Focus PullerThomas Wilhoit
Art DirectorLindsey Cantrell
Post production companyWarm & Fuzzy
Director's RepresentationLas Bandas Be Brave
LabelTransgressive
Other creditsAnimators: John Bashyam, Andrew Jerez, Najeeb Tarazi

Luke Bather - 15th June 2017

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