Welcome to the new version of Promonews. Your feedback will help us to improve it.

Luke Bather - 26th Apr 2017

Tim Mattia's clip for Hurts' Beautiful Ones is a powerful, heartbreaking story played in reverse.

Mattia's clip starts out with a car crash that seems accidental at first - with a bloodied Theo Hutchcraft, Hurts' lead singer, behind the wheel. But before long comes a gut punch, as the viewer starts to put the pieces together. Each step backwards in time reveals more action, context, and character motivation - and becomes so resonant for real issues that the LGBTQ continue to face.

Hutchcraft gives a riveting performance as the story's central character, and he also wrote the story. "The song is a celebration of individuality, [and] I had the whole visual and story of the video mapped out whilst we were making the song," he has revealed. "I wanted the message to be as potent and powerful as possible. In order to emphasise how vital our personal liberty is, I felt it was important to show the grim reality so many people face just trying to be themselves. It's that daily struggle which makes them the strongest of us all."

The video's end is a bittersweet party sequence that looks amazing, but is tarred with an overwhelming sadness. A powerful statement indeed.

Credits

DirectorTim Mattia
Director of PhotographyAdric Watson
ProducerTom Birmingham
StylistAlex Noble
Make-upLucy Gibson
Production CompanyLondon Alley
WriterTheo Hutchcraft
Director's Rep (UK)Alexa Haywood at Free Agent UK
CommissionerDan Millar

Luke Bather - 26th Apr 2017

Related Content

video

Linkin Park 'Heavy' by Tim Mattia

Linkin Park's Chester Bennington & Kiiara face opposing sides of themselves in Tim Mattia's video for Heavy.The desaturated clip centres on an addiction support group which both singers …

Luke Bather - 13th Mar 2017

video

The 1975 'Somebody Else' by Tim Mattia

Things aren't quite as they seem in Tim Mattia's new one for The 1975. And it's probably no coincidence that once we get through the intriguing black and white prelude (possibly …

David Knight - 11th July 2016

video

Chris Stapleton 'Fire Away' by Tim Mattia

Tim Mattia follows up his recent video for The 1975's The Sound - a bold performance video about playing music in the face of scathing critique - with this tragic love story for …

Cat Velez - 9th Mar 2016

video

Meghan Trainor ft. Yo Gotti 'Better' by Tim Mattia

Tim Mattia directs this heartfelt promo starring Beau Bridges for Megan Trainor's Better, which sees the singer take on a role with a more social realist bent than anything we've seen …

Luke Bather - 19th Sept 2016

Latest News

news

UKMVAs 2018: watch the highlights and winners' interviews

You can now watch highlights of the biggest night of the year for music videos, and see many of the winners talking about their work, right after collecting their awards, on the UKMVAs YouTube …

Promo News - -7543 seconds ago

news

Harvey Pearson signs to My Accomplice

Director and photographer Harvey Pearson has joined the directors' roster at My Accomplice, for music videos, commercials and other content.The announcment of his arrival at the …

Promo News - 7 days ago

news

UK Music Video Awards 2018: all the winners!

CHILDISH GAMBINO’S ‘THIS IS AMERICA' WINS 3 AWARDS INCLUDING VIDEO OF THE YEARCANADA WIN BEST DIRECTORZHANG+KNIGHT WIN BEST NEW DIRECTORSOMESUCH WIN BEST PRODUCTION …

Promo News - 22 days ago

,