David Knight - 7th Apr 2017

After a quiet spell Sing J Lee steps up to the mark again in music videos with a real statement for Halsey. And it's just for starters.

The video for Now Or Never is a blockbuster - a big, cinematic fantasy action thriller with blue-haired Halsey falling for a rival gang member during a turf war of heavily armed kids in a dangerous near-future LA. 

Everything leads inexorably to a gripping and very violent climax, and it's expertly helmed by Lee, in his first big Stateside music video. And this happens to be just the first half of the story. As Halsey escapes to cut her blue locks and recover from the trauma, we suspect there will be further twists in the tale.

It's beautifully shot by Kristof Brandl, and as well as the two for Halsey, Sing J Lee has also worked with the DoP in a video shot in Shanghai for Tchami that comes out shortly. With another video for Raye in pre-production, Lee is well and truly back - all guns blazing.

PRO Credits

Credits

Editing companyFinal Cut
DirectorSing J Lee
Executive ProducerLaura Jones
Director of PhotographyKristof Brandl
EditorRyan Beck
ProducerLaure Salgon
ColouristHoumam Abdallah
Grading companyMPC
CommissionerTarga Sahyoun
CommissionerDanny Lockwood
LabelAstralwerks

David Knight - 7th Apr 2017

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