David Knight - 7th Apr 2017

After a quiet spell Sing J Lee steps up to the mark again in music videos with a real statement for Halsey. And it's just for starters.

The video for Now Or Never is a blockbuster - a big, cinematic fantasy action thriller with blue-haired Halsey falling for a rival gang member during a turf war of heavily armed kids in a dangerous near-future LA. 

Everything leads inexorably to a gripping and very violent climax, and it's expertly helmed by Lee, in his first big Stateside music video. And this happens to be just the first half of the story. As Halsey escapes to cut her blue locks and recover from the trauma, we suspect there will be further twists in the tale.

It's beautifully shot by Kristof Brandl, and as well as the two for Halsey, Sing J Lee has also worked with the DoP in a video shot in Shanghai for Tchami that comes out shortly. With another video for Raye in pre-production, Lee is well and truly back - all guns blazing.

PRO Credits


DirectorSing J Lee
ProducerLaure Salgon
Production CompanyPartizan Darkroom
Executive ProducerLaura Jones
Director of PhotographyKristof Brandl
EditorRyan Beck
Editing companyFinal Cut
ColouristHoumam Abdallah
Grading companyMPC
Director's RepresentationPartizan Darkroom
CommissionerTarga Sahyoun
CommissionerDanny Lockwood

David Knight - 7th Apr 2017

Related Content


Muse 'Mercy' by Sing J Lee

Sing J Lee has delivered this futuristic Muse video for their song Mercy from their new album Drones, telling the story of a bionic woman who attempts …

Cat Velez - 10th June 2015


Years & Years 'Desire' by Sing J Lee

Sing J Lee explores the boundary between love and lust in a set of intriguing scenarios set in an apartment block, in his video for Years & Years' very catchy Desire.

David Knight - 17th Nov 2014


Vance Joy 'First Time' by Sing J Lee

Melbourne singer-songwriter Vance Joy teams up with Sing J Lee for this sensitive video portrayal of his single First Time - taken from the forthcoming album Dream Your Life Away (September 5).

Jimmy Brown - 8th Aug 2014

Latest News