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David Knight - 31st Mar 2017

Having taken to directing TV like a duck to water with Atlanta - and helped the show to a couple of Emmys in its first season - Hiro Murai returns to music videos to reassert his mastery of the medium for hiphop legends A Tribe Called Quest.

And this really is a sight for sore eyes. In a way it's a throwback, and not because ATCQ were big in the Nineties. The irresistable propulsion of Dis Generation comes alive in a tracking shot in which visual elements repeat but also develop. It provides the basis for more of Murai's FX ideas - the giant Q-Tip, Busta Rhymes facing off with himself, and so on.

And the classic black and white look adds refinement, dignity and warmth. That feels connected to great American music videos of the past, from the likes of Romanek, Fincher and Daughters.

Good to have you back, Mr Murai, at least for a while...    

Watch 'A Tribe Called Quest 'Dis Generation' by Hiro Murai' here

Credits

DirectorHiro Murai
ProducerBrooke McDaniel
ProducerJocelyn Webber
Production CompanyDoomsday Entertainment
Executive ProducerDanielle Hinde
Director of PhotographyLarkin Seiple
Production designerHannah Espinoza
Casting directorMichael Beaudry
EditorErnie Gilbert
VFXBemo
ColouristRicky Gausis
Grading companyMPC
Other credits

David Knight - 31st Mar 2017

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