David Knight - 31st Mar 2017

A stream of imaginative, beautifully executed setups grace Kendrick Lamar's return with Humble, directed by Dave Meyers and The Little Homies (Kendrick himself and his label boss Dave Free).

Beginning with Lamar dressed as the Pope, and including a tableau resembling The Last Supper, it's open to interpretation what he means by "humble". But it's a big video - perhaps the biggest this year so far – that's going to stand up to viewing, and mulling over, again and again. 



DirectorDave Meyers
ProducerJason Baum
ProducerNathan Scherrer
Production CompanyFreenjoy
Director of PhotographyScott Cunningham
EditorGreg Scruton
Editing companyArcade Edit
Production designerSpencer Graves
VFX CompanyTimber
LabelInterscope Records
LabelTop Dawg Entertainment

David Knight - 31st Mar 2017

Related Content


Zee Avi 'Concrete Wall' by Jason Baum

Jason Baum's video for Zee Avi's Concrete Wall takes place in an impressive space, thanks at least in part to Concrete Wall, a Norwegian design outfit that create 'concrete' wallpapers. These …

David Knight - 2nd Jan 2013


Justin Timberlake 'Supplies' by Dave Meyers

Justin Timberlake aims to squarely plug into the zeitgeist with Dave Meyers' blockbuster for Supplies, with references to #MeToo, Weinstein, Spacey and Trump, as JT surveys a bank of …

David Knight - 24th Jan 2018

Latest News


Andrew Thomas Huang joins Object & Animal

Following his recent collaboration with FKA twigs on the video for Cellophane, and also the premiere of his new short film Kiss of the Rabbit God at TriBeCa Festival 2019, Andrew Thomas …

Promo News - 13 days ago


Odelay Films sign KC Locke for music videos

One of Manchester’s most prolific and talked about video directors, KC Locke, has signed to London-based Odelay Films for music videos, and is being represented by Marisa Garner at MGA.

Promo News - 16 days ago