Welcome to the new version of Promonews. Your feedback will help us to improve it.

David Knight - 31st Mar 2017

A stream of imaginative, beautifully executed setups grace Kendrick Lamar's return with Humble, directed by Dave Meyers and The Little Homies (Kendrick himself and his label boss Dave Free).

Beginning with Lamar dressed as the Pope, and including a tableau resembling The Last Supper, it's open to interpretation what he means by "humble". But it's a big video - perhaps the biggest this year so far – that's going to stand up to viewing, and mulling over, again and again. 

 

Credits

DirectorDave Meyers
ProducerJason Baum
ProducerNathan Scherrer
Production CompanyFreenjoy
Director of PhotographyScott Cunningham
EditorGreg Scruton
Editing companyArcade Edit
Production designerSpencer Graves
VFX CompanyTimber
LabelAftermath
LabelInterscope Records
LabelTop Dawg Entertainment

David Knight - 31st Mar 2017

Related Content

video

Zee Avi 'Concrete Wall' by Jason Baum

Jason Baum's video for Zee Avi's Concrete Wall takes place in an impressive space, thanks at least in part to Concrete Wall, a Norwegian design outfit that create 'concrete' wallpapers. These …

David Knight - 2nd Jan 2013

video

Justin Timberlake 'Supplies' by Dave Meyers

Justin Timberlake aims to squarely plug into the zeitgeist with Dave Meyers' blockbuster for Supplies, with references to #MeToo, Weinstein, Spacey and Trump, as JT surveys a bank of …

David Knight - 11 months ago

Latest News

news

Locky signs to Kode Media

Irish director Locky - aka Lochlainn McKenna - has joined the roster at Kode Media in London for representation for music videos.The director of music videos for Daithí, 1000 Beasts, …

Promo News - 4 days ago

news

Huse Monfaradi joins Kode Media

Huse Monfaradi has joined the directors' roster at Kode Media for representation on music videos and commercials in the UK.Having started his career at MTV in the mid 90’s working …

Promo News - 14 days ago

news

Harvey Pearson signs to My Accomplice

Director and photographer Harvey Pearson has joined the directors' roster at My Accomplice, for music videos, commercials and other content.The announcment of his arrival at the …

Promo News - 1 month ago

,