David Knight - 31st Mar 2017

A stream of imaginative, beautifully executed setups grace Kendrick Lamar's return with Humble, directed by Dave Meyers and The Little Homies (Kendrick himself and his label boss Dave Free).

Beginning with Lamar dressed as the Pope, and including a tableau resembling The Last Supper, it's open to interpretation what he means by "humble". But it's a big video - perhaps the biggest this year so far – that's going to stand up to viewing, and mulling over, again and again. 

 

Credits

DirectorDave Meyers
ProducerJason Baum
ProducerNathan Scherrer
Production CompanyFreenjoy
Director of PhotographyScott Cunningham
EditorGreg Scruton
Editing companyArcade Edit
Production designerSpencer Graves
VFX CompanyTimber
LabelAftermath
LabelInterscope Records
LabelTop Dawg Entertainment

David Knight - 31st Mar 2017

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