David Knight - 8th Mar 2017

The powerful video for  Joey Bada$$'s Land Of The Free, directed by Nathan R. Smith and the rapper himself, tackles the state of play in America today head-on, in a succession of contrasting scenes, shot in some spectacular locations.

It spans from Joey telling young black children that "Donald Trump is not equipped to take this country over", wrapping himself in an adapted version of Old Glory, and disturbing scenes of white police and officials  assembling in a firing squad to shoot a line of unarmed black people.

The video winds down with Klansmen lighting a cross on fire, the bodies of those shot illuminated by the flames. But it ends on a more uplifting note, with the rapper and the children smiling and playing in a field.
 

PRO Credits

Credits

DirectorNathan R. Smith
DirectorJoey Bada$$
ProducerPaulette Agnes Ang
Executive ProducerNathan Killham
Associate ProducerSara Lacombe
Production ManagerTony Rosenthal
1st ADChrys Carter
Director of PhotographyNate Hurtsellers
Focus PullerPayam Yazdandoost
2nd ACBrian Austin
SteadicamAlex Kornreich
GafferJoey Schmitz
Art DirectorSid Nicholson
StylistRasheeda Ameera
Hair & Make-upRasheeda Ameera
EditorNathan R. Smith
ColouristKris Smale
Grading companyMPC
VFX DirectorKiborz
VFX CompanyBunker VFX

David Knight - 8th Mar 2017

Related Content

news

Nathan R. Smith joins Kode Media

American director Nathan R. Smith, director of videos for DRAM and Lil Yachty, Joey Bada$$, T-Pain, Erykah Badu and other leading artists, has joined Kode Media for UK music video …

Promo News - 16th Mar 2018

Latest News