Cat Velez - 18th Jan 2017

FKA twigs applies her beguiling choreographic vision to her latest role as Nike Women’s creative director for their Spring 2017 launch.

Shot in Mexico City, Do You Believe In More? is a commercial in music video form, bringing together talented young performers in a series of statuesque and athletic modern movement sequences. And aside from the all Nike wardrobe, the branding does not impose itself on the artist's free expression, the severity of her voguing or the full realisation of Twigs's uniquely fierce and powerful aesthetic. But the collaboration does prove that Nike wear can handle even the toughest workouts at FKA twigs levels of intensity. 

PRO Credits

Credits

DirectorFKA Twigs
Director of PhotographyRina Yang
StylistMatthew Josephs
HairSoichi Inagaki
Make-upKabuki
ChoreographerTovaris Wilson
ChoreographerBethany Strong
Other creditsCast: English Gardner, Miles Chamley-Watson, Chester Martinez, Saskia Horton, Paleta CalmQuality, Jay Kirton, Rithiely Pereira, Lilly Leithner, LaTonya Swann, Kaili Bright, Madelyne Spang & Mishay Patronelli

Cat Velez - 18th Jan 2017

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