Get the Promonews daily round up

User Accounts

Get the Promonews daily round up

Illy ft. Anne-Marie ‘Catch 22’ by Mark Staubach

Cat Velez - 28th Nov 2016

Illy and Anne-Marie have discovered the key to a great night out with friends in their new video for Catch 22, directed by Mark Staubach. 

Breaking into a large storage unit filled with old arcade games, the artists and their crew remind us of the joys a simple fighting game can bring. Illy and Anne-Marie face off in their very own game, playing themselves as animated characters - with those laughably terrible joystick controls - and have an absolute blast. Then, their talented streetdancing mates step into the spotlight, for an impressively coordinated danceoff to the upbeat track. 

MARK STAUBACH:

"I wanted to translate the lyrics of this song in a very literal, yet unexpected way.  Sentiments such as 'Some you win, some you lose' and 'Who wants to live forever' lead me to classic video games, one of my own personal passions.  
 
"In fact, making this video reminded me why I love this business so much.  I fulfilled a few of childhood dreams: creating my own video arcade, and cruising around in a DeLorean. We wanted this video to have a retro feeling, not just in art direction, but overall quality.  Vintage Kawa optics were key to our photography, giving everything a soft, lower contrast vibe."

Featured sponsors

Cat Velez - 28th Nov 2016

Tags

  • Director's notes
  • Performance
  • Arcade games

Popular content

Feedback

Problem with this page? Let us know

Credits

Production/Creative

Director
Mark Staubach
Producer
Joyce Washington
Executive Producer
Daniel Livschutz
Production Coordinator
Alex Valentine

Camera

Director of Photography
Johnny Ching

Editorial

Editor
Edgar Esteves

Agent

Director's Representation
Lock It In

Cat Velez - 28th Nov 2016

Related Content

Industry News

Promonews logo

Music video creativity everyday.

promonewspromonewstvpromonews.tv
Submit your video