Mallory Knox 'Giving It Up' by Craig Moore
Craig Moore was inspired by the modern day problem of technology addiction in this video for English five-piece rock band Mallory Knox's track Giving It Up.
Set in the near-future, the video follows three characters who choose escapism to tackle the monotony of everyday life. At the click of a button, they enter a nature-filled parallel dimension they are free to run around and explore. The video includes an impassioned performance from the band, shot alongside the entranced characters who are begin to realise that running away from their problems won't solve them.
"I wanted to do something completely different on this one. The idea of using technology to escape daily life is something everyone can relate to, so we ran with that and came up with the concept of a remote which lets people escape to a serene parallel universe. Our characters become addicted to using the remote to escape, even though they know the pleasure they feel is only momentary.
"We shot on location in Black Park Forest which provided the perfect backdrop for all the different elements we needed to cover. It was a long day but really happy with how it turned out, thanks to a great team!"
|Production Manager||Hannah Bilverstone|
|Location Manager||Jacques Groenewald|
|1st AD||Chris Kelly|
|Director of Photography||Murren Tullett|
|Focus Puller||Phil Hardy|
|2nd AC||Jed Darlington Roberts|
|Camera Trainee||Callum Simpson|
|Gaffer||Bill Rae Smith|
|Art Direction||Kat Hawker|
|Assistant Art Director||Holly Parkhouse|
|Other credits||Runners: Lucy Kelly, Liam Green, Callum Toms, Victoria Cook, Austen Champion|
The Vamps are back with their single All Night, featuring Matoma, paired with a highly engaging POV video from director Craig Moore.
Director Craig Moore heads back to South Africa to shoot this hilarious pool-side caper for Tough Love's So Freakin Tight starring Rob Van Vuuren.
With a run of successful videos last year, particularly two huge view-magnets for Sigma, Craig Moore became a new force among London-based pop video directors, and won an MVA to …
Craig Moore collaborates for a sixth time with Sigala for Lullaby - a dead cert to be a 2018 summer anthem – featuring Paloma Faith. Shot in Cape Town, Moore's striking, …
Caviar have announced the addition of acclaimed Mexican/Spanish directing duo Los Pérez to their …
2020 Grammy Award nominees have been announced, ahead of the show itself to be held …
Jamie Gyngell has won this year's Homespun Yarns short film competition with his film 4x6, …
Homespun Yarns 2019 screening night takes place at Ministry of Sound this evening (Thursday, …
Luke Monaghan, whose music video credits include acclaimed videos for Sam Smith, Disclosure, A$AP …
The video for James Massiah's Natural Born Killers (Ride For Me) won Best Music Video at Energa …