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The Ramona Flowers 'Start to Rust' by James Francis

Cat Velez - 15th Nov 2016

Falling out of love looks mesmerisingly beautiful in these visuals for The Ramona Flowers's track Start to Rust, directed by motion graphics expert James Francis.

In it, the viewer falls through a dazzling and hypnotic array of geometric shapes, hovering above masterfully rendered, otherwordly terrains. With a reduced palette of rocky greys, deep-space black and shapeshifting gold, the rhythmic and solemn graphic sequences - wonderfully detailed and fast-paced, are layered against slow-motion clips of gymnasts in freefall.

The resulting video is a combination of geometric shapes, eye-pleasing imagery and a heartfelt performance by the band's frontman Steve Bird. 

Cat Velez - 15th Nov 2016

Tags

  • Performance
  • VFX

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Credits

Production/Creative

Director
James Francis
Production Company
B-Reel Films

Other credits

Producer

Margo Mars

Producer

Rachel Connors

PA

Francesca Willcock

DoP

Nick Allsop

1st AD

Jerome Franc

VFX

James Francis

Editor

Tom Blyth

Stylist

Charlotte Holt

Make-Up & Hair

Alison Butler

Gymnasts

Hasit Savani, Erin Jameson

Director's Rep

Chloe Page at Lock It In

Creative Director

Tom Bird

label; Distiller Records

Cat Velez - 15th Nov 2016

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