Director and VFX artist James Francis casts Brazilian-born, London-based electro-popster Puzzle as an Assassin's Creed-style hero in a vintage sci-fi video game scenario, harnessing the power of …
The Ramona Flowers 'Start to Rust' by James Francis
Falling out of love looks mesmerisingly beautiful in these visuals for The Ramona Flowers's track Start to Rust, directed by motion graphics expert James Francis.
In it, the viewer falls through a dazzling and hypnotic array of geometric shapes, hovering above masterfully rendered, otherwordly terrains. With a reduced palette of rocky greys, deep-space black and shapeshifting gold, the rhythmic and solemn graphic sequences - wonderfully detailed and fast-paced, are layered against slow-motion clips of gymnasts in freefall.
The resulting video is a combination of geometric shapes, eye-pleasing imagery and a heartfelt performance by the band's frontman Steve Bird.
|Production Company||B-Reel Films|
|Other credits||Producer: Margo Mars Producer: Rachel Connors PA: Francesca Willcock DoP: Nick Allsop 1st AD: Jerome Franc VFX: James Francis Editor: Tom Blyth Stylist: Charlotte Holt Make-Up & Hair: Alison Butler Gymnasts: Hasit Savani, Erin Jameson Director's Rep: Chloe Page at Lock It In Creative Director: Tom Bird label; Distiller Records|
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