Luke Bather - 22nd June 2016

The new video for Bloom Twins' Amnesia plays up to and contrasts their identical features in this minimal, conceptual performance directed by Francis Wallis.

The black and white clip sees the twin sisters perform the song dressed in opposing monochrome high-fashion costumes, and blurs the line between music video and fashion shoot. We're treated to a textured set of images as thick, black and white liquids – treacle and cream, in fact – cover the twins as they swim in and out of focus. Every frame of the piece feels photographic and plays to the concept in a fantastically composed way.

PRO Credits


DirectorFrancis Wallis
Production CompanyFAMILIA
ProducerHannah Bilverstone
Director of PhotographyMatt North
1st ACJed Darlington Roberts
RunnerJosie Jacobs
RunnerZanderige Hall
Art DirectorArthur Watson
Make-upKatie Coward
StylistJenny Meister
EditorEmanuele Crivellari
ColouristPeter Oppersdorff
Grading companyMPC
Director's RepresentationMarisa Garner Associates

Luke Bather - 22nd June 2016

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