David Knight - 6th June 2016

In Jamie-James Medina's layered new video for Iggy Pop, premiered on Nowness, vintage footage of a boxing match – a world title fight held in Africa – shares space with Iggy's reflective performance of the Josh Homme-produced American Valhalla, within a square that obscures most of the person behind it - model Ruth Bell - until the very end.

The fight we see is a contest between boxers Dick Tiger and Gene Fullmer that took place in Nigeria in 1963. But you'd be forgiven for thinking about the late Muhammad Ali while watching it, and his own fight in Africa, and arguably his greatest victory, in The Rumble In The Jungle. 

And of course, with the sad passing of the man known as The Greatest, there are few people who could ever hope to aspire to that title, in any field. But Iggy might be one of them.

Credits

DirectorJamie-James Medina
Executive ProducerTania Staykova
Director of PhotographyEric K
Director of PhotographyDavid Myrick
Make-upTracy Alfajora
EditorNathan Punwar
ColouristTom Poole
Grading companyCompany 3
Lead actorRuth Bell
Director's RepresentationForever
Other creditsCasting: Kalena Yiaueki Audio Mix: Jeremy Siegel @ Heard City

David Knight - 6th June 2016

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