Welcome to the new version of Promonews. Your feedback will help us to improve it.

Luke Bather - 11th May 2016

Ariel Vida brings us a heavily-stylised, Robert Rodriguez-esque B-movie music video. It has all the trappings of a kitschy American road movie: seedy motels, booze, gambling, violence and the open road. And an unstoppable avenging angel.

We follow our anti-hero as he unleashes his vengeance on the members of a shady corporation that destroyed his world, and possibly his life. Classic Western tropes executed here with a horror movie twist, and a superfun fondness for the genre.

The World Ender comes from Lord Huron's second album Strange Trails, which the band have also turned into a comic book, sold with the album.


DirectorAriel Vida
Executive ProducerMatthew Swartz
ProducerAriel Vida
ProducerZack Walker
Director of PhotographyIan Holliday
Production designerKati Simon
EditorEric Ekman

Luke Bather - 11th May 2016

Related Content


Nacho Scola 'Rush' by Karni & Saul

The Mushroom King spreads his spores in Karni & Saul's tender clip for Nacho Scola.Using anthropomorphised fungus as a metaphor for the sensual act of human procreation isn't what …

Luke Bather - 27th June 2017

Latest News


Locky signs to Kode Media

Irish director Locky - aka Lochlainn McKenna - has joined the roster at Kode Media in London for representation for music videos.The director of music videos for Daithí, 1000 Beasts, …

Promo News - 5 days ago


Huse Monfaradi joins Kode Media

Huse Monfaradi has joined the directors' roster at Kode Media for representation on music videos and commercials in the UK.Having started his career at MTV in the mid 90’s working …

Promo News - 15 days ago


Harvey Pearson signs to My Accomplice

Director and photographer Harvey Pearson has joined the directors' roster at My Accomplice, for music videos, commercials and other content.The announcment of his arrival at the …

Promo News - 1 month ago