Radical Friend, much-lauded directing team behind videos and interactive experiences for Yeasayer, Primary 1, Black Moth Super Rainbow and others, have joined new London-based production company …
Ho99o9 'Blood Waves' by Radical Friend
Radical Friend revs up the heart-rate with this unhinged ultraviolet-lit clip for US punk/hiphop outfit Ho99o9 (pronounced Horror)'s track Blood Waves. It sees bandmates theOGM and Eaddy's notoriously aggressive, in-your-face performance, in disjointed flashes of neon and raw energy. Not for the epileptic.
Doubling up as a promo for the new Converse 'Chuck II' shoe, the brand has also released an interactive version of the video that changes from shadow to neon depending on the lighting of your environment, which is detected through your webcam.
Credits
| Director | Radical Friend |
| Production Company | LEGS Media |
| Producer | Jeremy Hartman |
| Director of Photography | Todd Banhazl |
| Art Direction | Renaud Deschamps |
| Art Direction | Tyler Jensen |
| Make-up | Will Lemon |
| Wardrobe | Mindy Lebrock |
| Head Of Production | Sara Greco |
| Executive Producer | Adam Joseph |
| Executive Producer | Phillip Fox-Mills |
| Director's Representation | Lock It In |
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