Fred Rowson's video for Bree Runway is an all-too-believeable story of exploitation of young female talent in the pop industry, with a righteous side-order of revenge.
Years & Years ft Tove Lo 'Desire' by Fred Rowson
The new video for Desire, directed by Years & Years' regular collaborator Fred Rowson, taps into the preoccupations of lead singer Olly Alexander and has caused a mini-furore for its depiction of all variations of consensual sexuality. And the fact they have staged a mini-orgy, of course...
Quite apart from the media attention it's generating, the video confirms Alexander's pop nous - and with Fred Rowson as his foil, shows he's increasingly comfortable expressing himself in the medium. And that pink overcoat looks like a very smart styling choice.
|Production Company||Colonel Blimp|
|Executive Producer||Paul Weston|
|Head Of Production||Corin Taylor|
|Head of Music Video||Nathan James Tettey|
|Director of Photography||Jake Scott|
|Art Director||Lucie Red|
|Stylist (Artist)||Coline Bach|
Fred Rowson (that's him on the left) is 26 and has been directing music videos for about four years. After his videos for Police Dog Hogan, Friendly Fires, Marshall F and Dubbs v …
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