Cat Velez - 3rd Feb 2016

Rosie Lowe's musings on womanhood has been given a poignant visual treatment by director Nadia Marquard Otzen.

In it, Rosie is flanked by clone-like female dancers, all sporting blonde bobs and trenchcoats, pouting and posing in a pastel-coloured office. With a minimal, thought-provoking choreography and complimentary camera movement, the video deconstructs the self-conscious, poised and ultimately fake personas that women feel expected to assume, contrasted with their real selves, laid bare. 

NADIA: 

"It was a very collaborative process with Rosie. We wanted to explore themes of female expectation. The disengagement from a true self. Playing with ideas of disguise - a dressed self verses an undressed self. Create a raw and pure portrait. Something that was both pretty and ugly, defiant and fragile. Drawing inspiration from a line of other female visual artists exploring similar themes such as Cindy Sherman, Vanessa Beecroft and Anne Teresa De Keersmaeker."

Watch 'Rosie Lowe 'Woman' by Nadia' here

PRO Credits

Credits

StylistHannah Hopkins
DirectorNadia Marquard Otzen
Production CompanyAcademy/A+
Director of PhotographyBen Todd
CommissionerEmily Tedrake
LabelPolydor Records
Art DirectorXander Mitchell
ProducerLiz Kessler
StylistRachel Owen
Make-upPoppy France
ColouristHouman Abdallah
EditorDavid Stevens
Editing companyThe Assembly Rooms
PostAlan Hopkins

Cat Velez - 3rd Feb 2016

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