Cat Velez - 21st Sept 2015

Scratch have delivered a doomed love story set against the backdrop of a tragic event, in their video for Runaway. 

The video follows a distraught woman leaving the scene of the crime, leaving us to wonder about her level of involvement in the death of a man in the tub. With only hints of clues to go on, the video is all fun and games before it turns dark, hinting towards her muderous intent. 

SCRATCH:

"We started with a woman that has just committed a terrible act, an action that might be the only sane thing she's done in decades - this is where the idea for the video originally came from. Runaway has a sort of upbeat feel but there's a dark edge, it seemed to fit perfectly.

"Clean Cut Kid had some very specific stuff they wanted in the video and the idea evolved into what we have here. Then chuck in a boiled-down half-day rehearsal with actors of the calibre of Kierston Waering and Frank Doody and we were off.

"I think collaboration like this forces detail into videos, and we are really proud of that. There's a ton of sub-text going on which could have been an otherwise middle of the road love story."

PRO Credits

Credits

DirectorSCRATCH
ProducerKat Cattaneo
ProducerAmber Millington
1st ADBailey Marks
Director of PhotographyDavid Foulkes
Art DirectorEmily Howard
WardrobeKatie McGoldrick
HairJojo Copeman
Make-upJojo Copeman
EditorSCRATCH
ColouristJim Bracher
Lead actorFrank Doody
Lead actorKierston Wareing
CommissionerSemera Khan
LabelPolydor
Production CoordinatorRia Hanish-Oakes

Cat Velez - 21st Sept 2015

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