Cat Velez - 21st Sept 2015

Scratch have delivered a doomed love story set against the backdrop of a tragic event, in their video for Runaway. 

The video follows a distraught woman leaving the scene of the crime, leaving us to wonder about her level of involvement in the death of a man in the tub. With only hints of clues to go on, the video is all fun and games before it turns dark, hinting towards her muderous intent. 


"We started with a woman that has just committed a terrible act, an action that might be the only sane thing she's done in decades - this is where the idea for the video originally came from. Runaway has a sort of upbeat feel but there's a dark edge, it seemed to fit perfectly.

"Clean Cut Kid had some very specific stuff they wanted in the video and the idea evolved into what we have here. Then chuck in a boiled-down half-day rehearsal with actors of the calibre of Kierston Waering and Frank Doody and we were off.

"I think collaboration like this forces detail into videos, and we are really proud of that. There's a ton of sub-text going on which could have been an otherwise middle of the road love story."

PRO Credits


ProducerKat Cattaneo
ProducerAmber Millington
Production CompanyAgile Films
1st ADBailey Marks
Director of PhotographyDavid Foulkes
Art DirectorEmily Howard
WardrobeKatie McGoldrick
HairJojo Copeman
Make-upJojo Copeman
ColouristJim Bracher
Grading companyThe Mill
Lead actorFrank Doody
Lead actorKierston Wareing
Director's RepresentationOB Management
CommissionerSemera Khan
Production CoordinatorRia Hanish-Oakes

Cat Velez - 21st Sept 2015

Related Content


Eaves 'Pylons' by Scratch

Built around a powerful performance from Susanne Engbo Andersen and dramatically shot against a desolate and rugged landscape, Scratch's promo for Pylons by Eaves documents a woman …

Jimmy Brown - 23rd Mar 2015


Girl Friend 'Stop' by SCRATCH

Director/producer Seymour Milton and cinematographer/producer David Foulkes - aka SCRATCH - create a dark and surreal narrative in their beautiful, intriguing and hugely watchable promo for …

Jimmy Brown - 12th Dec 2014


Anne-Marie 'Karate' by Scratch

A choreography-led video for Anne-Marie's Karate directed by Scratch, based on karate moves; conceptualised by James Cousins and Anne-Marie's very own Karate sensei.

David Knight - 4th June 2015


Nimmo 'Dilute This' by Scratch

Scratch direct this vibrant performance video for Nimmo's Dilute This – a stylish recreation of the energy and atmosphere fans can expect from their gigs.  

Cat Velez - 4th Sept 2015

Latest News