Naughty Boy ft Beyoncé & Arrow Benjamin 'Runnin' (Lose It All)' by Charlie Robins
It's been ready for a while, but now that vocals by Queen Bey have sprinkled stardust on the track, one of the most spectacular videos of the year is finally out. And Charlie Robins' jawdropping video for Naughty Boy's Runnin (Lose It All) has to be an underwater-shot music video like none before it: a love story of a couple destined to come together by the fact they appear to live (and to run) under the sea.
As with his video for Klangkarussell's Netzwerk last year, Charlie Robins' inspiration has come from studying an extraordinary exponent of an extreme pursuit. In this case it was free-diving world champion Guillaume Nery, and his filmmaker partner and fellow free-diver Julie Gautier, and their film Ocean Gravity. It led to a collaboration – and this video has been co-directed by Gautier with Robins - that's a majestic accompaniment to the song.
"It wasn’t an easy video to get off the ground initially, though [commissioner] James Hackett was a firm believer from the moment we pitched Charlie’s idea to him in a brief email," explains producer Sarah Tognazzi. "Strangely enough, James had already contacted Guillaume & Julie himself when initially hearing the track. This created an enormous synergy from everyone involved to get this video made."
There was only one place that an idea which required Nery to run along the sea-bed, and co-star (and fellow free diving champion) Alice Modolo to run upside down under the surface of the water, could be achieved. That was a small channel off the coast of Rangiroa, a tiny atoll in French Polynesia, off the coast of Tahiti. With crystalline waters, 27 C water temperature, a shallow depth of only 15 meters, allowing the sun to light the scene naturally, and the strongest current in the world, this was also where Nery and Gautier shot Ocean Gravity.
"These natural conditions allowed for the magical underwater effects to be achieved entirely in-camera, beautifully shot on the Dragon by Jacques Ballard, who had previously collaborated with Guillaume and Julie," explains Tognazzi.
As a result this video manages that very rare thing - to look impossible and real at the same time.
|Executive Producer||Sasha Nixon|
|Executive Producer||Sarah Tognazzi|
|Director of Photography||Jacques Ballard|
|Focus Puller||Arthur Lauters|
|Lead actor||Alice Modolo|
|Lead actor||Guillaume Nery|
|Label||Virgin Emi Records|
|Co-Director||Julie Gautier Of Les Films Engloutis|
|Sound design||Davo McConville|
|Other credits||Safety Diving Services: Y Aka Plongee, Rangiroa Safety Divers: Katy Corviolle, Wlad Brouillet & Virginie Levallois Boat Captains: Tema & Alexis|
Sarah Tognazzi, who won the Best Producer award at the UK Music Video Awards 2015 last month, has now joined London-based production company BOLD as executive producer and head of new business, and …
Britsh house duo Dusky look to director Charlie Robins for the promo to their retro, piano-led anthem Yoohoo.
Charlie Robins' heartfelt new music video for Jessie Ware – a long time pal of his from South London – focuses on an emotional performance from a stunning Jessie in the …
Much of human life is here in Charlie Robins' video for Rag'n'Bone Man's Human, which revolves around the singer's heartfelt performance, but in which he becomes …
The first round of judging in the Best Video and nearly all the Technical Achievement …
Worldwide Production Agency, leading representatives of film production professionals – including …
Caviar have announced the signing of Argentinian filmmaker and photographer Hernan Corera for …
At the MTV VMAs on Monday night (Aug 27th), there were multiple wins for Ariana Grande, Taylor …
UKMVA Jury Members now have just a few more days to complete their first round judging …
Hundreds of MVA Jury Members have received their invitations to vote in the first round …