British-born, Brooklyn­-based recording artist PAULi. is known for his work as a touring musician; most recently as music director for Jamie XX & FKA twigs, and drummer with Damon Albarn + The Heavy Seas.

I Don’t Care is a prelude to his eagerly awaited debut Visual Triptych EP and marks his first music video, directed by long time collaborator Rohan Blair­-Mangat. The video provides an interesting introduction to the artist, with a mystical and reverent picnic sequence with his love interest in some misty woodlands.

ROHAN BLAIR MANGAT:

“It's been a real privilege to direct PAULi.'s first video as an artist. I love the song! We've worked together on several projects in the past and over the years he's become a part of my family. PAULi. has a very clear idea about his visual identity and we spent a lot of time brainstorming together, which was a very exciting process to work closely with an artist from the beginning. 

"We wanted to create a cinematic piece with Afro­Futurist themes that uses symbolism to represent the rich imagery in the music. PAULi. has always had an electric presence on stage and I wanted to have a strong performance element in the video to showcase his undeniable charisma.” ­