Cat Velez - 13th Aug 2015

Sing J Lee has delivered this ethereal, beautified vision in pink of the great outdoors. It sees singers Rhodes and Birdy performing a melancholic duet in the magical place, where the flora is pink and the sky is decked in stars yet remains blue.

The bright northern lights, fairy-tale landscapes and celestial twilight create an atmosphere in which sadness and beauty are closely interweaved... until the spell is broken, that is.


“The song felt like a bittersweet celebration of a period of time that was once so beautiful, but had come to an end. Departure is always sad but to forget all that came before would be an injustice.

"The video, the colours and the otherworldly atmosphere I wanted to create were symbolic of all the themes in the lyrics, matched by the poignant performances by both talented artists. It really drove home our ending, as they separated and moved away from a world they had once created in their minds and found so magical.

“We shot this normally, on location in a densely green landscape in Scotland. DP’ed by Sy Turnbull, through careful planning and conversations from the beginning with both Lewis Crossfield at Electric Theatre Collective - a frequent collaborator on most of my recent projects, and Gloria FX, we had a very informed technical structure going into production.

"From a creative point of view, Richard Mosse would be an obvious initial source of inspiration, but for me, my main inspiration was trying to recreate the Chinese Cherry Blossom farms I once visited near Beijing. In my mind, the skies were inspired by Scandinavian nights in late summer, never fully getting dark, yet we could still see all the detail coming through our atmosphere.

"Gloria worked unbelievably fast, and the designs of the skies we had initially evolved into something so subtle and surreal, but again, into a place that felt we could have captured it all in camera, if it had existed in Scotland.”


DirectorSing J Lee
ProducerNicole Gray
Production CompanyPartizan
1st ADTed Mitchell
Director of PhotographySy Turnbull
GafferNiall Smyth
Make-upGillian Johnston
EditorRyan Beck
Editing companyFinal Cut
ColouristLewis Crossfield
Grading companyElectric Theatre Collective
VFXGloria FX
CommissionerDan Curwin
LabelAtlantic Records
Executive ProducerClaire Stubbs
SteadicamDoug Walshe
CommissionerShadeh Smith
CommissionerDan Curwin

Cat Velez - 13th Aug 2015

Related Content


Chvrches 'Under The Tide' by Sing J Lee

For Chvrches' synth-pulsing electro boomer Under The Tide, Sing J Lee makes it all about the visuals and delivers an orgy of retro anime and a moody band performance - enhanced by some …

Jimmy Brown - 27th Oct 2014


Chvrches 'The Mother We Share' by Sing J Lee

Sing J Lee unfolds the tale of a young girl in reflective mood wandering around the streets of New York City in his promo for Chvrches' The Mother We Share. He fuses the narrative with the …

Jimmy Brown - 7th Aug 2013


Years & Years 'Desire' by Sing J Lee

Sing J Lee explores the boundary between love and lust in a set of intriguing scenarios set in an apartment block, in his video for Years & Years' very catchy Desire.

David Knight - 17th Nov 2014


Daniela Brooker ‘Breathe’ by Sing J Lee

Newly signed to Chief Productions, director Sing J Lee delivers this performance plus promo for Daniela Brooker – the 19 year old Londoner with the big voice – to partner her new single …

Promo News - 29th May 2013

Latest News


Ben Corfield appointed Editor at Stitch

After a year as an editor at Homespun, Stitch's music video and content division, Ben Corfield has now been promoted to fully fledged commercials editor on the Stitch roster from the start of …

Promo News - 6 days ago


Locky signs to Kode Media

Irish director Locky - aka Lochlainn McKenna - has joined the roster at Kode Media in London for representation for music videos.

Promo News - 1 month ago


Huse Monfaradi joins Kode Media

Huse Monfaradi has joined the directors' roster at Kode Media for representation on music videos and commercials in the UK.

Promo News - 2 months ago