Rudimental 'Rumour Mill' by I Owe Youth
Rudimental's usual combination of rhapsodic visuals paired with high-energy drum and bass are paired way down in this video for Rumour Mill by directing collective I Owe Youth. Shot in a classy, polished black and while (nicely photographed by Daniel Morgan) it features Anne Marie and Will Heard jamming in their convertible in a car park.
I Owe Youth say that they wanted "to give the viewer the impression we are witnessing a private moment between two friends,” and its a cool, highly cinematic scenario, with styling and car subtly referencing the 90s pirate scene, in what turns out to be a joy-filled performance video.
|Director||I Owe Youth|
|Production Company||I Owe Youth|
|2nd AC||Mike Hannibury|
|Editor||I Owe Youth|
|Production Assistant||Joe Harvey|
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