Cat Velez - 25th June 2015

Rudimental's usual combination of rhapsodic visuals paired with high-energy drum and bass are paired way down in this video for Rumour Mill by directing collective I Owe Youth. Shot in a classy, polished black and while (nicely photographed by Daniel Morgan) it features Anne Marie and Will Heard jamming in their convertible in a car park.

I Owe Youth say that they wanted "to give the viewer the impression we are witnessing a private moment between two friends,” and its a cool, highly cinematic scenario, with styling and car subtly referencing the 90s pirate scene, in what turns out to be a joy-filled performance video. 

PRO Credits


DirectorI Owe Youth
ProducerNatasha Guinness
Production CompanyI Owe Youth
Director of PhotographyDaniel Morgan
Focus PullerDarren Ladbury
2nd ACMike Hannibury
GafferSimon Battensby
StylistVioletta Thalia
Make-upMaria Asadi
EditorI Owe Youth
ColouristJoseph Bicknell
GripClaes Nordwall
Production AssistantJoe Harvey
RunnerMalou Edwards
CommissionerShadeh Smith
LabelAtlantic Records

Cat Velez - 25th June 2015

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