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Rudimental 'Rumour Mill' by I Owe Youth

Cat Velez - 25th June 2015

Rudimental's usual combination of rhapsodic visuals paired with high-energy drum and bass are paired way down in this video for Rumour Mill by directing collective I Owe Youth. Shot in a classy, polished black and while (nicely photographed by Daniel Morgan) it features Anne Marie and Will Heard jamming in their convertible in a car park.

I Owe Youth say that they wanted "to give the viewer the impression we are witnessing a private moment between two friends,” and its a cool, highly cinematic scenario, with styling and car subtly referencing the 90s pirate scene, in what turns out to be a joy-filled performance video. 

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Cat Velez - 25th June 2015

Tags

  • Performance
  • Pop

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Credits

Production/Creative

Director
I Owe Youth
Producer
Natasha Guinness
Production Company
I Owe Youth

Camera

Director of Photography
Focus Puller
Darren Ladbury
2nd AC
Mike Hannibury

Lighting/Grip

Gaffer
Simon Battensby
Grip
Claes Nordwall

Art

Production Assistant
Joe Harvey

Wardrobe

Stylist
Violetta Thalia
Make-up
Maria Asadi

Editorial

Editor
I Owe Youth

Grading

Colourist
Joseph Bicknell

Commission

Commissioner
Shadeh Smith
Label
Atlantic Records

Misc

Runner
Malou Edwards

Cat Velez - 25th June 2015

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