Cat Velez - 25th June 2015

Rudimental's usual combination of rhapsodic visuals paired with high-energy drum and bass are paired way down in this video for Rumour Mill by directing collective I Owe Youth. Shot in a classy, polished black and while (nicely photographed by Daniel Morgan) it features Anne Marie and Will Heard jamming in their convertible in a car park.

I Owe Youth say that they wanted "to give the viewer the impression we are witnessing a private moment between two friends,” and its a cool, highly cinematic scenario, with styling and car subtly referencing the 90s pirate scene, in what turns out to be a joy-filled performance video. 


Make-upMaria Asadi
DirectorI Owe Youth
Production CompanyI Owe Youth
Director of PhotographyDaniel Morgan
Focus PullerDarren Ladbury
2nd ACMike Hannibury
GafferSimon Battensby
StylistVioletta Thalia
ProducerNatasha Guinness
EditorI Owe Youth
ColouristJoseph Bicknell
GripClaes Nordwall
Production AssistantJoe Harvey
RunnerMalou Edwards
CommissionerShadeh Smith
LabelAtlantic Records

Cat Velez - 25th June 2015

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