Jax Jones 'Yeah Yeah Yeah' by Scott Altman
Cat Velez - 24th June 2015
Scott Altman has created this delightful video for Jax Jones' track Yeah Yeah Yeah, featuring grown-ups pushing their small children in their buggy-boards on their eventful ride in their local skatepark. That's right, buggy-boards: baby buggies attached to longboards.
The director explains below how it all came together on location in Barcelona, and how health and safety considerations were indeed taken into account, before the video was graded and finished at ENVY in London.
SCOTT ALTMAN:
"The brief really appealed to me as the label/management were after something quirky, in a similar vein to previous Duke Dumont vids. So I saw the project as a perfect opportunity to push the brief and go for a concept, with a subtle narrative, that was ultimately original and ideally hadn't been filmed before.
"Soon after, I came across a new device that hadn't been released on the market yet – essentially was a cross between a child's buggy and a longboard. With a background in skateboarding I thought it would be pretty cool to have a few radical parents take to the streets, with their kids in these longboard buggies and perform skate tricks, and routines to the track.
"I knew it was going to be a huge challenge and most likely something the label/management wouldn't go for, and was very surprised when we heard from them expressing their interest.
"From there it was all go and we had the boards custom-made, and dummies created (to double up as the kids) so more extreme tricks could be performed, and a great team in the UK and Spain to make it all become a reality."
DANNY WOOD (Colourist, ENVY):
“It was a very nice project to grade; Scott has a great attention to detail. We wanted the grade to give the promo a Californian summer feel while keeping it quite fresh. In Flame, Kieran Baxter added lens flares to enhance the sunny scenes and also ramped the footage to help merge the track with the visuals.”
Featured sponsors
Cat Velez - 24th June 2015
Credits
Featured here in the credits?
Production/Creative
- Director
- Scott Altman
- Producer
- Adam Lilley
- Production Company
- Defunct Films
- Executive Producer
- Scott Altman
- Production Coordinator
- Jaume Rigual
Camera
- Director of Photography
- Arthur Mulhern
Art
- Production designer
- Guy Thompson
- Production Assistant
- Amelia Sweeney
Wardrobe
- Hair
- Elisenda Amorós
- Make-up
- Elisenda Amorós
- Wardrobe
- Sandra Leko
Editorial
- Editor
- Nathan Perry-Greene
- Editing company
- C
Grading
- Colourist
- Danny Wood
VFX
- VFX
- Defunct X
- Post production company
- Envy
- Post Producer
- Jocelyn Silburne
Agent
- Director's Representation
- Defunct Films
Commission
- Commissioner
- Hanan Cher
- Label
- Polydor
Misc
- Local Producer
- Bea Canete
- Flame
- Kieran Baxter
Other credits
Camera Assistant
Mike McDuffie
Designer's Assistant
Samson Rinaldi
Flame Assist
Fran Hill
Skaters
Andrea Wilshusen, Jean Luis, Marcel Sagrillo
Kids
Andrew Davis, Isel Gelabert, Zoe Garcia
Cat Velez - 24th June 2015