Cat Velez - 22nd June 2015

Liverpudlian fourpiece Clean Cut Kid's first single Vitamin C comes with a video by David Mould that mirrors the pleasingly edgy sound of the track by introducing a protagonist who's quite a force to be reckoned with. 

Part-graceful dancer, part-volatile menace, he's a character who performs a lovely classic dance choreography yet wordlessly threatens all the other customers in a pub with his free and easy handling of his little friend, a large baseball bat.

Mould collaborated with Holly Blakey on creating the movements of this walking contradiction - who after causing mischief among the patrons, and thoroughly entertaining himself, manages to find a partner willing to join him for the finale.


DirectorDavid Mould
CommissionerSemera Kahn
ProducerSonya Sier
EditorLizzie Graham
Editing companyMarshall Street Editors
OnlineVic Parker
ColouristVic Parker
Post production companyRaised By Wolves
Art DirectorJames Hamilton
GafferShawn White
StylistGrace Snell
Make-upLisa Zipper
ChoreographyDavid Mould
ChoreographyHolly Blakey
Production ManagerRebecca Mason
Production CoordinatorAmanda Tuckwell
1st ADDan Gibling
2nd ADCharlotte Hill
Focus PullerAhmet Husseyin
2nd ACLouis Spanswick
DITMichael McDuffle
RunnerJess Horne
RunnerSam Wood-Dow
Make-up AssistantSophie Brown
Director's RepresentationAlexa Haywood at Free Agent UK
Production Company76Ltd

Cat Velez - 22nd June 2015

Related Content


Kwabs 'Walk' by David Mould

Characterised by some cool and staccato edits, David Mould really feels the beat in this excellent promo for the ridiculously infectious Walk by new Atlantic Records signing Kwabs. …

Jimmy Brown - 11th Sept 2014


Labrinth 'Treatment' by David Mould

Taken from his debut album Electronic Earth, UK singer-songwriter Labrinth teams up with David Mould - who makes a return to promo-making - for the video to fifth single Treatment. Shot in black …

Jimmy Brown - 14th Aug 2012


John Newman 'Cheating' by David Mould

David Mould delivers the ultimate 'caught you out' idea in his dynamic and cinematic promo for John Newman's Cheating. What starts out as a rooftop gig, turns out to be a message of …

Jimmy Brown - 27th Aug 2013


Miles Kane 'Give Up' by David Mould

David Mould continues his resurgence with this epic performance-led video for Miles Kane's Give Up. In a playful take on the notion of King Kong and The Attack of the 50ft Woman, Miles's strong …

David Knight - 12th Feb 2013

Latest News


Wash expands with move to new home in central London

Post production company Wash has announced its expansion, with a relocation to a new base in Farringdon in central London, four suites, and a greater offering of services, including 4K HDR …

Promo News - -1218974 seconds ago


Aisultan Seitov signs to Partizan

Kazakhstani director Aisultan Seitov, who has recently broken into US music video world with videos for Offset and 21 Savage, has now signed to Partizan for worldwide representation.

Promo News - -367725 seconds ago