The zany, rather scruffy goofiness of Naive New Beaters has been faithfully recorded in a bunch of great videos down the years - and here's another one that's up with their best. Romain Chassaing has delivered a brilliant, electric-paced promo for Run Away which follows the band's unlikely progress from normal guys to inept yet wildly successful criminals.

NNB frontman David Boring plays a frustrated working stiff and family man who decides to dabble in small-time robbery with his pals. Which sets off a frantic, and completely off-the-wall trail of events, involving hold-ups, bundles of cash, animal masks, sex, betrayal and a knife-twisting denouement.  

Chassaing and the band went over to Argentina to shoot the video and make the production budget go further, and it looks great. But as Romain explains here, they found that running around with guns in Buenos Aires, even fake ones on a video shoot, can be a dangerous business.

ROMAIN CHASSAING:

"At first we wanted to make a hold up with my friends the Naive New Beaters. We needed dough. So we watched Point Break at least ten times, we even did 15 days of scouting in Argentina. We thought it was gonna be easier over there. We were super-motivated, but at the last minute we chickened out. So we just made a music video.

"By dint of filming the band carrying guns in the streets, they nearly got shot. True story!"

"We thought it was going to be less risky but in the end it was pretty much as dangerous! By dint of filming the band carrying guns in the streets, they nearly got shot. True story!"