Cat Velez - 1st June 2015

Swedish director Måns Nyman arrived on our radar earlier this year with his video for Nause's The World I Know, about a dopey outcast that decides try his luck in a dance competition, and defies all expectations. But this experienced director had directed numerous other promos, ads and shorts before that one - including his video for Swedish rapper Timbuktu's track Annie Leibovitz, which won the Best Art Direction prize at the Nordic Music Video Awards last month.

In the video, he creates a playful, wonderfully crafty world where Timbuktu is frustrated at every turn by objects and people - like his girlfriend -  turning into flat, photographic versions of themselves. It's a reflection of our image-obsessed society - not just down to the Leibovitz lookalike in the video.

The delivery of the idea is charming throughout, fully meriting that Art Direction prize - won by Måns Nyman himself. And there's a winning performance too by his fellow Swedish director Alexandra Dahlström.

Credits

DirectorMåns Nyman
ProducerFrida Klarker
Production CompanyRomantics Anonymous
Executive ProducerMåns Nyman
1st ADIsabelle Kågström
Director of PhotographyNiklas Panthell
Focus PullerMax Larsson
2nd ACSara Sivesson
GafferNiklas Jonsson
Art DirectorMåns Nyman
WardrobeAnna Tjernberg, Franciska Svenson
HairJohanna Salomonsson
Make-upJohanna Salomonsson
EditorMåns Nyman
ColouristOla Bäccman
VFXMåns Nyman
Lead actorAlexandra Dahlström, Anna Rosina Möller
Lead actorMona Bergström
LabelWarner Music
Other credits2nd AD: Elin Övergard Set Designer: Inca Leionborg Carpenter & Propsmaster: Mattias Sellden, David Andrén, Johan Andrén

Cat Velez - 1st June 2015

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