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Vince Staples ft Future & Snoh Aalegra 'Señorita' by Ian Pons Jewell

Cat Velez - 27th May 2015

Here at Promo News, we've been waiting patiently for the release of full uncensored director's cut of the Vince Staples video for Señorita. Forget the watered-down version on YouTube, because Ian Pons Jewell's bleak satire on modern America has to be experienced as it was meant to be seen.

Shot in an austere black-and-white, the video sets up a bleak, dystopian world in which the inhabitants of an American ghetto are overlooked by gun-toting guards in tall watch towers. The residents are prisoners - as if in a cage - but set out anyway on a dangerous act of defiance. A man recites Future's hook, holding up a prayer book with the Vince Staples logo embossed, leading a group of marchers who are gunned down one by one...

And if this commentary on the state of modern America wasn't extreme enough, the ending deliveres a final, disturbing blow. 

IAN PONS JEWELL:

"This was my first shoot through The Swordfight. I couldn't have hoped for a better one. Nabil hooked me up with ARTium records who have an amazing roster of artists, and I then got this track through from Vince Staples, who I'd been listening to for a while. It was great to be doing a hip hop video again after so long, as those are how I started out back in the day.

"The general premise is very much inspired from reading some interviews with Vince, one line in particular that reads - "The way I look at music - especially urban music, black - people music, whatever you want to call it - is that we’re all in the zoo, and the listeners are the people outside of the cage."

Tags

  • Director's notes
  • Director's cut
  • Drama
  • VFX
  • Rap
  • Hip-Hop

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Credits

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Production/Creative

Director
Ian Pons Jewell
Producer
Producer
Production Company
Executive Producer
Executive Producer
1st AD

Camera

Director of Photography
Focus Puller
2nd AC
Steadicam

Lighting/Grip

Gaffer

Art

Art Director

Wardrobe

Make-up
Wardrobe

Editorial

Editor
Editing company
Sound design

Grading

Colourist
Colour Producer
Colour grade company

VFX

VFX
VFX Supervisor
VFX
VFX
VFX

Agent

Director's Rep (UK)

Commission

Label

Misc

VFX Producer
Location Manager
VFX Producer

Cat Velez - 27th May 2015

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