Vince Staples ft Future & Snoh Aalegra 'Señorita' by Ian Pons Jewell
Cat Velez - 27th May 2015
Here at Promo News, we've been waiting patiently for the release of full uncensored director's cut of the Vince Staples video for Señorita. Forget the watered-down version on YouTube, because Ian Pons Jewell's bleak satire on modern America has to be experienced as it was meant to be seen.
Shot in an austere black-and-white, the video sets up a bleak, dystopian world in which the inhabitants of an American ghetto are overlooked by gun-toting guards in tall watch towers. The residents are prisoners - as if in a cage - but set out anyway on a dangerous act of defiance. A man recites Future's hook, holding up a prayer book with the Vince Staples logo embossed, leading a group of marchers who are gunned down one by one...
And if this commentary on the state of modern America wasn't extreme enough, the ending deliveres a final, disturbing blow.
IAN PONS JEWELL:
"This was my first shoot through The Swordfight. I couldn't have hoped for a better one. Nabil hooked me up with ARTium records who have an amazing roster of artists, and I then got this track through from Vince Staples, who I'd been listening to for a while. It was great to be doing a hip hop video again after so long, as those are how I started out back in the day.
"The general premise is very much inspired from reading some interviews with Vince, one line in particular that reads - "The way I look at music - especially urban music, black - people music, whatever you want to call it - is that we’re all in the zoo, and the listeners are the people outside of the cage."
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Credits
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Production/Creative
- Director
- Ian Pons Jewell
- Producer
- Producer
- Production Company
- Executive Producer
- Executive Producer
- 1st AD
Camera
- Director of Photography
- Focus Puller
- 2nd AC
- Steadicam
Lighting/Grip
- Gaffer
Art
- Art Director
Wardrobe
- Make-up
- Wardrobe
Editorial
- Editor
- Editing company
- Sound design
Grading
- Colourist
- Colour Producer
- Colour grade company
VFX
- VFX
- VFX Supervisor
- VFX
- VFX
- VFX
Agent
- Director's Rep (UK)
- F
Commission
- Label
Misc
- VFX Producer
- Location Manager
- VFX Producer
Cat Velez - 27th May 2015