Alex Winston 'Careless' by Allie Avital Tsypin
Allie Avital Tsypin of Brooklyn-based creative team BANGS has directed this music video for Alex Winston's Careless. Inspired in part by the Robert Altman movie 3 Women, Tsypin described it as ''the subverted pop video of our dreams.''
It sees Winston earnestly singing her tune to the viewer: a classic ingredient in any pop video. However the video is a bit odd in that it was shot in a Jewish Community Center in Queens, with elderly onlookers just doing their thing, completely indifferent to her act playing out. They, it appears, are the careless ones.
Credits
| Director | Allie Avital |
| Producer | Andrew Krasniak |
| Production Company | BANGS |
| Director of Photography | Owen Donovan |
| Art Director | Emma Rose Mead |
| Make-up | Nicole Elle Rogers |
| Editor | Allie Avital |
| Colourist | Michael Keane |
| Label | 300 Entertainment |
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