Cat Velez - 22nd May 2015

Allie Avital Tsypin of Brooklyn-based creative team BANGS has directed this music video for Alex Winston's Careless. Inspired in part by the Robert Altman movie 3 Women, Tsypin described it as ''the subverted pop video of our dreams.'' 

It sees Winston earnestly singing her tune to the viewer: a classic ingredient in any pop video. However the video is a bit odd in that it was shot in a Jewish Community Center in Queens, with elderly onlookers just doing their thing, completely indifferent to her act playing out. They, it appears, are the careless ones. 

Credits

DirectorAllie Avital
ProducerAndrew Krasniak
Production CompanyBANGS
Director of PhotographyOwen Donovan
Art DirectorEmma Rose Mead
Make-upNicole Elle Rogers
EditorAllie Avital
ColouristMichael Keane
Label300 Entertainment

Cat Velez - 22nd May 2015

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